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A Third-Party Vendor Wants Access To My AdWords Account

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# 1
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I manage an Adwords account for a client who wants to allow another vendor to run a test campaign.  That vendor has asked for Admin access to the Adwords account that I set up for this client to run the new campaign.  I've never been asked this before.  Is this standard procedure or an accepted best practice?

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Accepted by topic author Interact R
March 2016

Re: A Third-Party Vendor Wants Access To My AdWords Account

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# 2
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@Interact R

 

I wouldn't call it standard, but it's certainly doable. An Adwords account can have multiple Client Managers.  I'd just make sure everyone's role is defined, and which campaigns belong to who.  The old adage "too many cooks in the kitchen" can apply with this kind of scenario.

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Marked as Best Answer.
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Accepted by topic author Interact R
March 2016

Re: A Third-Party Vendor Wants Access To My AdWords Account

Rising Star
# 2
Rising Star

@Interact R

 

I wouldn't call it standard, but it's certainly doable. An Adwords account can have multiple Client Managers.  I'd just make sure everyone's role is defined, and which campaigns belong to who.  The old adage "too many cooks in the kitchen" can apply with this kind of scenario.

Re: A Third-Party Vendor Wants Access To My AdWords Account

Top Contributor
# 3
Top Contributor

Hi there;
Well, this depends on various factors.
If we set aside the contract and focus on the practice, then  it is common to audit an account. Usually this is done after a consultation between the agency and the advertiser to hire a 3rd party to audit the account / campaign.
Two account mangers running simultaneously 2 campaigns on the same account is not a common practice and an unhealthy one. Unintentional change done by one party could affect and "mess-up" a campaign unintentionally.

Also note that running two competing campaigns simultaneously from different accounts (to test which performs better) could result in a violation of the "gain unfair practice" section of the Policy.

 

 

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: A Third-Party Vendor Wants Access To My AdWords Account

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# 4
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Thanks for your comments. We actually would be pending our campaigns while the other campaign runs, so we're all good there. Your feedback is appreciated.

Re: A Third-Party Vendor Wants Access To My AdWords Account

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# 5
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Thanks David. That's my thought as well.