100 keywords vs 10
Is there any need to have 100 keywords like this:
+Buy + Car + Online instead of a few broad ones like:
Does the CPC change?
I'm wondering cause i had my campaings created only with broad keywords ( 5-7 keywords with + )
Used to work the campaign through to have all of the keywords i can find, but should i use easier way?
Actual cpc is dependent on many factors...
A handful of broad match terms can cover more potential impressions than hundreds of exact match terms. If you are just starting a new account, then I would recommend a smaller account structure and a limited budget that you can afford afford to experiment with. Have a conversion strategy in place, keep mining the search terms report, then build out more account structure if/when the results actually merit the effort.