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100 keywords vs 10

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# 1
Visitor ✭ ✭ ✭

Is there any need to have 100 keywords like this:
+Buy + Car + Online instead of a few broad ones like:
+Buy +Car
Does the CPC change?
I'm wondering cause i had my campaings created only with broad keywords ( 5-7 keywords with + )

Used to work the campaign through to have all of the keywords i can find, but should i use easier way?

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Accepted by MosheTLV (Top Contributor)
June 2017

100 keywords vs 10

Badged Google Partner
# 2
Badged Google Partner

Actual cpc is dependent on many factors... 

 

A handful of broad match terms can cover more potential impressions than hundreds of exact match terms. If you are just starting a new account, then I would recommend a smaller account structure and a limited budget that you can afford afford to experiment with. Have a conversion strategy in place, keep mining the search terms report, then build out more account structure if/when the results actually merit the effort.

Tom

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2017

100 keywords vs 10

Badged Google Partner
# 2
Badged Google Partner

Actual cpc is dependent on many factors... 

 

A handful of broad match terms can cover more potential impressions than hundreds of exact match terms. If you are just starting a new account, then I would recommend a smaller account structure and a limited budget that you can afford afford to experiment with. Have a conversion strategy in place, keep mining the search terms report, then build out more account structure if/when the results actually merit the effort.

Tom