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when i type in the Drs name i work for, another dr comes up first

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# 1
Visitor ✭ ✭ ✭

When i google Dr Warwick Nettle, who is the doctor i work for a Drshahadi comes up as the top search?

 

How is this allowed?

 

What can i do about it.

 

Thanking you,

 

Danielle Favetti

Practice Mangaer

Silkwood Medical

Australia.

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Accepted by topic author danielle f
September 2015

Re: when i type in the Drs name i work for, another dr comes up first

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Danielle,

Welcome to the community!

Yes, it is possible and allowed. With Google adwords advertising platform you compete with many other advertisers who are promoting same business.

To be on top you need to beat your competitors by strategze your campaign with best practices.

I made a quick search and seen Drshahadi adcopy:
 
Facial Plastic Surgeon‎

drshahidi.com
Facial plastic surgeon Rhinoplasty expert‎

This is possible becuase they are targeting keywords such as:

dr warwick nettle
warwick nettle plastic surgeon
dr warwick nettle rhinoplasty

above are few examples of keywords they might be using. You can target competitors keywords but you can not use competitor name in adcopy specially if the terms are trademark (as already told by  Adrian).

Thanks
Neha Gupta

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: when i type in the Drs name i work for, another dr comes up first

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# 2
Collaborator ✭ ✭ ✭

Hello Danielle F ! Welcome to the Community !

 

Anyone can use even trademarks as keywords.

 

https://support.google.com/adwordspolicy/answer/6118?hl=en#

 

Trademark terms used in keywords

Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received.

 

However if you want to try you can file a complaint if that name is a Trademark.

 

https://support.google.com/adwordspolicy/answer/2562124?hl=en#

 

Are they using the name in the ad text ?

Marked as Best Answer.
Solution
Accepted by topic author danielle f
September 2015

Re: when i type in the Drs name i work for, another dr comes up first

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Danielle,

Welcome to the community!

Yes, it is possible and allowed. With Google adwords advertising platform you compete with many other advertisers who are promoting same business.

To be on top you need to beat your competitors by strategze your campaign with best practices.

I made a quick search and seen Drshahadi adcopy:
 
Facial Plastic Surgeon‎

drshahidi.com
Facial plastic surgeon Rhinoplasty expert‎

This is possible becuase they are targeting keywords such as:

dr warwick nettle
warwick nettle plastic surgeon
dr warwick nettle rhinoplasty

above are few examples of keywords they might be using. You can target competitors keywords but you can not use competitor name in adcopy specially if the terms are trademark (as already told by  Adrian).

Thanks
Neha Gupta

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: when i type in the Drs name i work for, another dr comes up first

Top Contributor
# 4
Top Contributor

This is the online equivalent of placing a billboard for your store next to your competitors store.... annoying, but nothing you can do about it... except put a bigger billboard next to their's!

Re: when i type in the Drs name i work for, another dr comes up first

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you so much for your help.

 

I did contact the organisation and they claimed to have been totally unaware of the situation. Out of professional courtesy they requested that the company which they outsource to cease this practice. 

 

Regards,

 

Danielle Favetti

Re: when i type in the Drs name i work for, another dr comes up first

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆

Professional courtesy - I remember that Smiley Frustrated

 

Pleased to hear it sorted itself out.