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Understand Google's advertising policies, including ad approval status and account suspension
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we use taobao in ad texts and it was rejected???

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

we use taobao in ad texts and it was rejected because of trademark but why other advertisers are approved? and we are one of top three in this line of business.

 

you can see screenshot:

we can not use taobao and they can.

 

please help.

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: we use taobao in ad texts and it was rejected???

Top Contributor
# 2
Top Contributor

Hi Will S,

 

Welcome to the community..!

 

 Advertisers can use a trademarked term within ad text if they are authorized, meaning that the trademark owner sent Google the necessary form allowing an advertiser's particular account to use a certain term.

 

Find more information in the links below.

 

https://support.google.com/adwordspolicy/answer/6118?hl=en#

 

Authorization form

 

https://services.google.com/inquiry/aw_tmauth?utm_source=policyhc&utm_medium=contact_tmauth&utm_camp...

 

Deepak

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: we use taobao in ad texts and it was rejected???

Top Contributor
# 2
Top Contributor

Hi Will S,

 

Welcome to the community..!

 

 Advertisers can use a trademarked term within ad text if they are authorized, meaning that the trademark owner sent Google the necessary form allowing an advertiser's particular account to use a certain term.

 

Find more information in the links below.

 

https://support.google.com/adwordspolicy/answer/6118?hl=en#

 

Authorization form

 

https://services.google.com/inquiry/aw_tmauth?utm_source=policyhc&utm_medium=contact_tmauth&utm_camp...

 

Deepak

Re: we use taobao in ad texts and it was rejected???

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

we contacted alibaba.com who owns taobao trademark but they told us they never grant any body the right of using their trademark.