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Understand Google's advertising policies, including ad approval status and account suspension
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rapidly-strobing (flashing) ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 I have a serious concern for flashing ads especially high contrast flashing ads as these can trigger seizures.  I have marked these ads as inappropriate. Without an option to comment on the reason I find an ad inappropriate I am concerned that Google will not understand why the ad was flagged. Those ads can trigger seizures in ad viewers that are not aware of their sensitivity until they are exposed. 

http://kotaku.com/5757570/the-banned-pokemon-episode-that-gave-children-seizures

 

http://epilepsymatters.com/information-resources/epilepsy-faq/photosensitive-epilepsy/

 

http://epilepsymatters.com/information-resources/epilepsy-faq/photosensitive-epilepsy/

 

Are there existing guidelines for this? Is there a consensus within the ad community on the development of ads where this concern can be added?

2 Expert replyverified_user

Re: rapidly-strobing (flashing) ads

Rising Star
# 2
Rising Star
Regarding the animation there are few policies listed

Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS

But I guess non of them directly related to being too "flashy"

Re: rapidly-strobing (flashing) ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
"Flashy" refers to the banner background or text changing from white to black or some other contrast such as red to black quickly. I included URLs. One gives a description and the result. The other explains how and why the result takes place.

If you or this forum is not the best place for my concern, is there another contact?

Thank you for your time.
Mauli

Re: rapidly-strobing (flashing) ads

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Google's thought about this already. They have an explicit anti-strobing policy, mentioned at https://support.google.com/adwordspolicy/answer/176108 (under "Content Requirments").

 

Ads that violate Google's internal standard for strobing will be disapproved before they run. You can complain to them all you want, but you're not going to get them to change their standards based on your "concern."

Re: rapidly-strobing (flashing) ads

Top Contributor
# 5
Top Contributor
Google generally disapproves ads for "strobing" - in many cases there really is not "strobe" effect - the ads simply change in time - but Google errs on the side of caution in most cases.

There are always going to be some ads that slip through the process - and there is a complaint form here that you can use to report these ads:

https://support.google.com/adwords/troubleshooter/4578507?rd=1

However, before you do so, are you sure that these ads are Google ads? Many websites that carry ads have a combination of ads they sell themselves and then the remainder are then sold on to Google advertisers through the Adsense program.... so whilst Google ads may be running on a page, this doe snot mean that all the ads on a page are served by Google....

Google ads have the small blue triangle in the top right corner.

rapidly-strobing (flashing) ads

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Im sensitve to flashing ads too. 

Im starting to hate Google. Damn them.

Re: rapidly-strobing (flashing) ads

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I just keep marking them as inappropriate.