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Understand Google's advertising policies, including ad approval status and account suspension
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"...and you must have an opt-in box"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Could somebody please shed some light on the "...and you must have an opt-in box" part of the policy outlined here: https://support.google.com/adwordspolicy/answer/190439?topic=1626336 ?

 

A client offers a subscription service with a free trial. On his landing page he has multiple call to action buttons ("Subscribe now") and he interprets 'opt-in box' as a checkbox underneath the button to outline the specific terms of that subscription service with regards to pricing (as in "Free Trial for 30 days, then $9.99 per month").

 

The general rule is "Your billing terms and conditions must be clear and conspicuous to users" -- does that really require a checkbox, with that button working only when the box is checked, or is it sufficient to clearly outline the trial and payment terms in close proximity to the button, to satisfy that policy?

 

Any help interpreting this would be appreciated. Thank you!

1 Expert replyverified_user

Re: "...and you must have an opt-in box"

Top Contributor
# 2
Top Contributor
Hello; without seeing it will be just speculating;
Can you share the URL?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: "...and you must have an opt-in box"

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
There is no live site yet to demonstrate this, but unlike the example Google features on that policy page this client does not have a form to enter a phone number, email address or any other personal information on that landing page. It is supposed to be a simple button 'Subscribe now' that leads to a shopping cart page. Clicking that button does not actually subscribe that user to anything, nor does it trigger a buying action. It would be a simple link, displayed as a button.
If Google's requirement to have an 'opt-in box' applied here, that client would have to turn that simple link into a form and redirect based on whether that checkbox is checked (or use JavaScript to check the state of that checkbox), just to have that user confirm the same thing again on the shopping cart page. Is that really necessary?

The alternative would be to just state clearly next to that button that this is a free trial, followed by a paid subscription after 30 days, if not cancelled -- the same information that is displayed on the shopping cart page. Would that not be sufficient to satisfy Google's requirement for 'clear and conspicuous' terms?

Thank you Smiley Happy

Re: "...and you must have an opt-in box"

Top Contributor
# 4
Top Contributor

Hello again;
Policy issues are a matter of nuances and case by case evaluation. I don't give a "general advice"/ guideline publicity, without a reference to a specific case;
If you are not sure; you can  program / code the page based on your interpretation. If suspended, you can fix, and re-submit.
Is there a past history of suspension with this client?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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