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"Precision" a Trademarked word?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Two of my ads were suspended for having the word "Precision" in them.  It says that its a trademarked word.  These ads have been running for months.  What is going on? This doesn't seem right to me.  


2 Expert replyverified_user

Re: "Precision" a Trademarked word?

Top Contributor
# 2
Top Contributor

Hi Lippy, first off, that your ads have been running previously is not actually relevant.  Ad approvals are checked frequently, not just once, so it's entirely possible there has been a recent change.


"Precision" is certainly a product term used by a lot of companies, some very large.  Dell, for example, have had a "Precision" range of PCs for a very long time and their website does indicate that Precision is a trademark.


It is possible to get approval to use a trademarked term in certain circumstances but if you can't get that approval, your only real option is to try and reword your ad(s) around the word...



AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: "Precision" a Trademarked word?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Jon, 

I understand that the ads running previously is not relevant.  I thought as much, but wanted to mention it.

If someone can trademark the word "precision" I think I'm going to trademark the word "accurate" so no one can use it either.

How obnoxious.  Soon there won't be any words left to use.  


Thanks for the reply.   

Re: "Precision" a Trademarked word?

Google Employee
# 4
Google Employee

Hi Lippy,


I am not a lawyer. And any post starting with "I am not a lawyer" is dangerous.  Having said that....


My non-professional understanding is that trademarks -- in the US at least -- apply only to specific industries.  Using the Dell example, you could get in trouble if you tried to sell something called "precision" in the computer industry.  Maybe software too, since they're related.  But there's a company out there selling a gas range called the Precision, and it's fine because they're in a totally different industry and there's no possible confusion.


"Windows" is another example.  You probably wouldn't be allowed to sell a piece of computer software or hardware called "Windows" (unless you're Microsoft).  But there are companies like Andersen Windows, Milgard Windows, etc. that sell windows to install in a house you're building.  (All my examples are about construction because I'm starting a big remodeling project.)


If you think your ad had nothing to do with any trademarked uses of the word "precision", please contact AdWords support and ask them to get the ads re-reviewed by a trademark specialist.


And don't take my advice on legal issues.  I'm sure a real lawyer would gasp in horror at what I've said, because I'm sure I got some of that wrong.  But I think I got the general outline mostly right.  You can get more information in the AdWords trademark policy.



AdWords review engineer