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Understand Google's advertising policies, including ad approval status and account suspension
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landing page regulations

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Curious to know, if one is advertising in Google, do you need to state in the Landing Page that is associated with the paid ad running- That the Landing page is an advertisement?

 

Any information would be greatly appreciated! Thank you! 

2 Expert replyverified_user

Re: landing page regulations

Rising Star
# 2
Rising Star
Hi Emilly,

Short answer is: no. you don't need to state that the landing page in question and advertisement.

Hope this helps.

Leandro Martinez | Basta1Click

Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: landing page regulations

[ Edited ]
Top Contributor
# 3
Top Contributor


while there is no requirement to explicitly state that the landing-page is
an advertisement, the policies do require that the landing-page be clear
about the exact product, business, or service that is being advertised.

the association is measured primarily by relevance --
the promotion must be relevant to the landing page.

for example, an ad about repairing atomic-clocks should have
a landing-page that explains your atomic-clock repair service.

sponsored-content is the obvious exception -- those must be called-out.

see also
https://support.google.com/adwordspolicy/answer/6008942

Re: landing page regulations

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
thank you!