landing page regulations
Curious to know, if one is advertising in Google, do you need to state in the Landing Page that is associated with the paid ad running- That the Landing page is an advertisement?
Any information would be greatly appreciated! Thank you!
Re: landing page regulations
Re: landing page regulations[ Edited ]
July 2015 - last edited July 2015
while there is no requirement to explicitly state that the landing-page is
an advertisement, the policies do require that the landing-page be clear
about the exact product, business, or service that is being advertised.
the association is measured primarily by relevance --
the promotion must be relevant to the landing page.
for example, an ad about repairing atomic-clocks should have
a landing-page that explains your atomic-clock repair service.
sponsored-content is the obvious exception -- those must be called-out.