Due to some destination URL activity (ad copy destination URL is pointing to error page) some of my good performing keywords got disapproved. In ad copy case, if any ad copy got disapproved we will edit the ad copy immediately to fix the issue. What will be the action item if keywords got disapproved? If I change the ad copy and point to working URL, then my keywords automatically will eligible again? Or we need to delete these disapproved keywords and add as new keywords in my campaigns?
Urgent help required. Please advice.
Re: keyword disapproval
If the issue is only your destination URL, then resubmitting your ads with a working URL that comply with Adwords advertising policies will enable your ads and keywords.