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inapp mobile ads > Google HATES app install ads?

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# 1
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inapp mobile ads > Google HATES app install ads?

 

It seems as if google recently started very much hating ads for other apps appearing inside android apps.    I know they prefer mom+pops, and brands, but now they don't want apps advertised on adwords GDN?

 

What's the story

 

1 Expert replyverified_user

Re: inapp mobile ads > Google HATES app install ads?

Top Contributor
# 2
Top Contributor
Your argument is not clear. Could you provide an example?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: inapp mobile ads > Google HATES app install ads?

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# 3
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March 30th they change developer policy, pushing out the change too fast immediately broke the auto approval system for banners. All banners (including ones NOT violating the new policy were rejected).

In April, they came out with another genius move, and decided to only show ads for apps being promoted on devices that have other similar apps on them. This caused a MEGA DROP in ad spend (me and my partner used to spend xx,xxx per day on advertising, now we struggle to spend mid xxxx)

But that isn't even the problem. the problem is when we do an app install campaign, and optimize (because this is how you run app installs, otherwise you will go into a big negative and lose your shirt) -- the campaign dies in about 2 weeks - even though we are targeting broad, ALL of google play, just excluding placements.

Re: inapp mobile ads > Google HATES app install ads?

[ Edited ]
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# 4
Top Contributor

Interesting.... I will escalate to Google asking a specialist to comment...

I am not aware of any restrictions;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: inapp mobile ads > Google HATES app install ads?

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# 5
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We ran a test... We're advertising a utility app, not touching campaigns for 7 days and the last 7 day graph is the same on all 20 campaigns.

It starts off gains traffic volume, for 3 days it grows, then after that it it starts declining, declining, so much so it eventually almost dies off.

Why does this happen on GDN?