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Understand Google's advertising policies, including ad approval status and account suspension
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in-stream ads and bridge page advertising policy????

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

i'm confused in reading thru the  google adwords advertising policies when it comes to Bridge pages ( https://support.google.com/adwordspolicy/answer/190435?hl=en&ref_topic=1626336 ) and I wondered your thoughts about this.

Isn't an in-stream ad in youtube video ads a bridge page?

If I run a 35 second in-stream ad and it basically has my url to my product page in it, won't that be disapproved?

Shouldn't any in-stream ad with a url in it be disapproved if you used Google's definition of bridge page?

can anyone clarify??

thanks

1 Expert replyverified_user

Re: in-stream ads and bridge page advertising policy????

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello there;
This is a nice question. Many advertisers are confused;
A bridge page refers to the landing page - not to the URL shown in the ad.


>>" A bridge page, also known as a doorway page, is a webpage created for the main purpose of sending visitors to a different site. Bridge pages can also be sites that drive traffic from AdWords-compliant content to non-compliant content. Affiliates that display the same characteristics may also be considered bridge pages."

 

https://support.google.com/adwordspolicy/answer/190435?hl=en-GB

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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