AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.7K members online now
2.7K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me

in-stream ads and bridge page advertising policy????

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

i'm confused in reading thru the  google adwords advertising policies when it comes to Bridge pages ( ) and I wondered your thoughts about this.

Isn't an in-stream ad in youtube video ads a bridge page?

If I run a 35 second in-stream ad and it basically has my url to my product page in it, won't that be disapproved?

Shouldn't any in-stream ad with a url in it be disapproved if you used Google's definition of bridge page?

can anyone clarify??


1 Expert replyverified_user

Re: in-stream ads and bridge page advertising policy????

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello there;
This is a nice question. Many advertisers are confused;
A bridge page refers to the landing page - not to the URL shown in the ad.

>>" A bridge page, also known as a doorway page, is a webpage created for the main purpose of sending visitors to a different site. Bridge pages can also be sites that drive traffic from AdWords-compliant content to non-compliant content. Affiliates that display the same characteristics may also be considered bridge pages."

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’