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Understand Google's advertising policies, including ad approval status and account suspension
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html5 ad approved but not running

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I noticed Cassie asked 'how long ago was the ad approved?' My ad has been approved for a week, but is still not running...

Re: html5 ad approved but not running

Badged Google Partner
# 2
Badged Google Partner

Hello David, if ad is approved then problem can be somewhere else. Display campaigns do not need any targeting criteria these days to start delivering ads, so this also can't be it.

 

My guesses:

  1. you are targeting remarketing audience that is too small(less than 100 cookies)
  2. you are targeting placements that don't support your ad format
  3. your targeting is overly specific
  4. your bids are too low

 

Tomáš

html5 ad approved but not running

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Ah! Thank you Tomas, 

Your comments (especially regarding 'targeting') are likely the reason my ad is not running.

 

Thanks again, for the reminder.