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Understand Google's advertising policies, including ad approval status and account suspension
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does adwords allow advertiser to buy their competitor's domain name as keyword?

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# 1
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Just wondering this.., because I can see many advertisers buy their competitor's domain name as keywords.

 

Also, some competitors host multiple domains to target on the same keywords...wondering if adwords allow this?

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Accepted by Ita (Google Employee)
September 2015

Re: does adwords allow advertiser to buy their competitor's domain name as keyword?

[ Edited ]
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# 2
Top Contributor

Hello benpptung

Check this discussion on the same topic:


Competitor using my company name as a keyword

 

[edited]

 

  • Your second question is not quite clear: You cannot have more than one account targeting the same domain - If this is what you were referring to. Targeting the same domain using a number of accounts - violates the Policy

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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