AdWords
4.6K members online now
4.6K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

disapproved for "Invalid 4th party call"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am having a problem with getting my HTML5 ads approved. I cannot get an answer why from Google (after spending over an hour on the phone and in chat today). The ads have been designed in Google Web Designer and they are super simple. Where do I begin looking?


1 Expert replyverified_user

Re: disapproved for "Invalid 4th party call"

Top Contributor
# 2
Top Contributor
Hi there;
On the Ads tab, add the Policy column: what does it say as the reason fro disapproval?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: disapproved for "Invalid 4th party call"

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Disapproved Invalid 4th party call

Re: disapproved for "Invalid 4th party call"

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Michael,

 

From the Ad Exchange Buyer help page, an ad is disapproved for Invalid 4th party call when

 

" The ad makes a fourth-party call to a vendor that isn't approved. See this list of vendors who are allowed to be on the DoubleClick Ad Exchange platform.

Read more: Requirements for third-party ad serving"

 

Possible solution

"Speak to the agency team to have the invalid call removed from the creative file/ad tag(s)."

 

Hope this solves the problem.

 

Thanks,

Shruti