AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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competitor brand terms

N/A
# 1
N/A

Hello,


We had filled the trademark authorization request form in the first week of January but still advertisers are miss-using our brand term.

We are very serious about our trademark, its usage by our competitors & we want Google trademark team to look into the matter.
If advertiser files for trademark and the certificate takes 6 months, at least this bidding should stop from day 1.

Current Status: Now trying to escalate the matter to trademark compliance department.

 

It would be of great help if someone could guide us through the process.

 

Thanks,

Akshay

Re: competitor brand terms

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Akshay,

Please go through the below links and complain

Help for trademark owners - https://support.google.com/adwordspolicy/answer/2562124?hl=en

Trademark Complaint Form - https://services.google.com/inquiry/aw_tmcomplaint

I hope this will help you and save your brand name to misuse by your competitors.

Thanks,
Anand Kumar

Re: competitor brand terms

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
It sounds like you think registering the trademark should stop competitors from bidding on the trademark keyword.

It doe not. It only stops them from using the trademark in their ads. (Most of the time, anyway. There are exceptions.)