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can headline lead into description line to complete sentence?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can Headline lead into Description Line #1 to complete a sentence? For example...

 

Innovations in joint (Headline)

surgical procedures. Learn more (Description line 1)

1 Expert replyverified_user

Re: can headline lead into description line to complete sentence?

Top Contributor
# 2
Top Contributor
Hi Echomark.
Yes, there are no rules against this. However, from experience, it appears to users that it's poorly structured and sometimes it even appears grammatically incorrect. The way we read them, we expect a headline to be a headline.

I would encourage you to test this out by running at least 2 other ads against it to see what performs better for you.

Re: can headline lead into description line to complete sentence?

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Dave Davis,
I found in some cases description line 1 doesn't not appears in headline if description line 1 not distinct from headline despite using proper punctuation(period or question mark).
Thanks