What are the best practices for mobile app promotion campaigns?
Since most apps have to be downloaded from Apple Appstore or Google Play store, do the ads have to point to the appstore/play store, or is it better to presell the user on a landing page, as the native store pages often seem to be rather bland and lacking the "sell" factor?
And in that case, how would the landing page need to be structured to avoid the "bridge page" violation, since there is no way for the app to be downloaded to the mobile device from the landing page itself, without having the user go to the app store to download the software?
Re: app promotion
This is a nice question;
I prefer a dedicated landing page with an overview of the App features, and linking from the landing page, either to Apps store or Google Play;
If the landing page has relevant / added value content, explaining the features of of the app, then it is not a bridge page.
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