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Understand Google's advertising policies, including ad approval status and account suspension
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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If I have one  campaign with  Similiar ad groups and similiar keywords in those ad groups  do I need to worry about the different ad word groups or  different key words in my different ad groups competing with one anouther and running up my cost per click?  


Also so do I need to worry about the same internet customer clicking on multiple different adds all belong io me and running up charges?

1 Expert replyverified_user


Top Contributor
# 2
Top Contributor

Hi William,

Google finds the best matching keyword / ad in your account, and then the winners run in the auction against other advertisers. Having multiple keywords that match will not affect your click costs.


Only one of your ads will be shown in any one search result. If the same person clicks on it multiple times, usually you will just be charged once, but if they click on the headline and a sitelink you can be charged twice.