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Your keyword isn't triggering ads to appear

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hi
 
 
My quaility Score for the ads is 8/10. This is my quality score stats.
 

But my ads are not showing for many keywords . I am getting following error

 

"Your keyword isn't triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score. "

 

I am getting this error in many keywords  of all ad groups . If i hve 10 keywords in a ad group then i am getting this error in 4-5 keywords .

 

Thanks 

1 Expert replyverified_user

Re: Your keyword isn't triggering ads to appear

[ Edited ]
Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi Amit,

 

This can be due to other Ads out bidding you, or having a higher Quality Score. Possibly both.

 

Like the error states "Ads are ranked based on your BID and Quality Score"

 

Take a look at the link below for more information about Ad Rank

 

https://support.google.com/adwords/answer/1752122?hl=en

 

Hope this helps

 

Andrew

 

Re: Your keyword isn't triggering ads to appear

Top Contributor
# 3
Top Contributor

I agree with Andrew: If your QS is 8, and the ad still does not get impressions the bid is low,

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Your keyword isn't triggering ads to appear

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Andrew
Thanks for your reply
I have already set my bid higher than First page bid but still ad is not showing
For one keyword Est. Top page bid is Rs.5.36 and i have set my bid to Rs 10 . Still not getting ads
Can you tell me now what should i do ?
Thanks

Re: Your keyword isn't triggering ads to appear

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

Hi Amit,

Again, Im sorry to say there can be a number of reasons. Historical CTR, Relevance, your competitors having a higher Quality Score, new competitors, etc.

Below is a link on why some adds do not appear on the first page

https://support.google.com/adwords/answer/2472742?hl=en

Hope this helps

Andrew

Re: Your keyword isn't triggering ads to appear

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
Hi Amit

Try adding some ad extensions as well because as per the latest update ad extensions estimated CTR is also taken into consideration while calculating your Ad rank.

Abhishek