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Understand Google's advertising policies, including ad approval status and account suspension
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Would this be classed as a bridge/doorway page?

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# 1
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Hi All,


I'm trying to find out if this would be classed as a bridge page by Adwords policy?


The page doesn't offer the user anything in terms of useful content and its obvious that this page is designed to simply pass the visitor straight on to another site as there is only one link to another site on the whole page.


I'd assume that this is a classic doorway/bridge page but i'd like a second opinion as even though it has been reported via the complaint form no action has been taken to stop them.


Am I wrong on this one?


Thanks guys





1 Expert replyverified_user

Re: Would this be classed as a bridge/doorway page?

Top Contributor
# 2
Top Contributor



As far as my understanding goes, this doesn't look be to a classy example of bridge or doorway page. Reason being that the user can see good amount of content available on this particular page.


There are some links which are going to the main domain from this page. That's what I believe.


You can go through the policy details here:



Re: Would this be classed as a bridge/doorway page?

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# 3
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Hi Pankay1782

Thanks so much for taking a look, I just had a look at the link you gave and it does seem to back up my initial feelings. Unless i'm interpreting them incorrectly?

Just to give you a bit of info on this page...

The bottom 2/3's of the page - from where it says: Important Information About Payday Loans is simply disclaimer text that Google requires all advertisers who advertise payday loans to display - so although this bulks the page up this isn't really useful unique content as all advertisers have to have it.

That only leaves the top 1/3rd of the page with any real content and in this case all of that content has the sole purpose of getting you to click a single link in the middle of the page to go straight off this site and onto the website they are advertising which is Quickquid. It is essentially an arbitrage page.

Would the fact that they are only promoting one advertiser on the page not make this content too thin? Especially as non of the content on this page is unique - the visitor could just as easily visit Quickquid directly to get all of the information this page gives them.

Thanks again, really glad of the help