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Will changing my final URL impact Ad Rank?

[ Edited ]
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# 1
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I know that making any changes to text ads will reset my stats - does this impact ad rank?

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Accepted by topic author Daniela I
May 2017

Will changing my final URL impact Ad Rank?

Top Contributor
# 2
Top Contributor

Hi Daniela,

 

While waiting for the data to calculate Quality Score, AdWords will make a best guess based on the QS of the previous ads in your ad group. So normally it won't be a problem if you change your final URL. 

 

The other aspect of ad rank is your bid, which you control.

 

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Marked as Best Answer.
Solution
Accepted by topic author Daniela I
May 2017

Will changing my final URL impact Ad Rank?

Top Contributor
# 2
Top Contributor

Hi Daniela,

 

While waiting for the data to calculate Quality Score, AdWords will make a best guess based on the QS of the previous ads in your ad group. So normally it won't be a problem if you change your final URL. 

 

The other aspect of ad rank is your bid, which you control.