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Understand Google's advertising policies, including ad approval status and account suspension
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Why was my retargeting audience banned?

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# 1
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I manage a campaign for a dentist friend of mine. I set up retargeting and it got banned: 

 

"Disabled due to policy violation" (url)

 

In the google retargeting policy, There i see this:

 

  • health or medical information, such as from sites or apps that market to a specific health-related group

 

Does this mean retargeting is not allowed for ANY health stuff at all? Even if I'm doing retargeting cough medicine (for ecommerce)?

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Re: Why was my retargeting audience banned?

Top Contributor
# 2
Top Contributor

@taewoo;

We need to see the specific landing page promoted to comment further.

However, generally speaking, a  Remarketing campaign promoting a  dental  clinic, in general - is   allowed. A Remarketing campaign for  specific dental  treatments (e.g. Implants) - is not allowed.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Why was my retargeting audience banned?

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# 3
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You can't use remarketing for advertising "sensitive issues" such as health and medicines. Sounds like your topic fell under that problem