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Understand Google's advertising policies, including ad approval status and account suspension
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Why is it permitted to advertise electronic cigarette equipment?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

To be honest sometimes I don't get the policies issued by Google - smells like they only are put into practice when Googles can favor the bigger companies out there... It has been like this for a long time that electronic cigarettes advertisements were banned from Google as the products were categorised as Tobacco and Tobacco related products - fair and square - same policy for all... But apparently things have changed and now it only counts for certain electronic cigarette products. I just made a UK-Google search on the CE4 clearomizer and noticed that it is plastered with adwords for eBay, Google Shop and so on - all proudly advertising for CE4 clearomizers... Same story for CE5 clearomizers! To those of you who don't know what a CE4 and CE5 clearomizer is, then it is quite simple to explain: It is the container and burner that process the e-liquid in an electronic cigarette. These clearomizers are only for electronic cigarettes and can't be used in any other devices. As a comparison they are as important as a gun is to its bullets. To be honest I don't know Googles exact policies towards guns but as far as I can see there are no advertisements in UK when searching for either bullets or guns even though it is only the bullet that is deadly....

 

Is this a blunder from Google. No it is certainly not. I have already contacted them directly, and explained the situation and the problems... Is this because Google thinks they can please some of their advertisers like ebay bending their own policies... Well I don't know, but difficult to see other explanations...

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Marked as Best Answer.
Solution
Accepted by topic author Laust K
September 2015

Re: Why is it permitted to advertise electronic cigarette equipment?

Top Contributor
# 9
Top Contributor
Hello again Laust
Thank you for the screenshots;
Case was escalated to Googl's policy specialist, asking to investigate.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Laust K
September 2015

Re: Why is it permitted to advertise electronic cigarette equipment?

Top Contributor
# 10
Top Contributor
Hello again;
Google replied that these violations are currently being removed. ( Due to technical issues it could take a few days.)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Why is it permitted to advertise electronic cigarette equipment?

Top Contributor
# 2
Top Contributor

Hello;

The Policy on electronic cigarettes has not been changed, and it is applicable for all advertisers big ones and small.

>>"Google doesn't allow the promotion of tobacco alternatives or cigarette alternatives, such as cigarettes that contain no tobacco and electronic cigarettes, even if promoted as an aid to quit smoking"

 

https://support.google.com/adwordspolicy/answer/176038?hl=en-GB

 

If you find a violation of this policy by an advertiser, you should report, using this form:

https://support.google.com/adwords/answer/176378?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Why is it permitted to advertise electronic cigarette equipment?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi MosheTLV

Those regulations are the ones I were referring to ... To be more specific this one:
"Tobacco pipes, rolling papers, vaporizers, filters Not allowed
Google doesn't allow the promotion of tobacco pipes, rolling papers, vaporizers, and filters." As a CE4 clearomizer is just a specific type of vaporizers...

I have reported it twice actually. But I don't get any response and when I manually check up on the issue there has not been done anything about it...

Are there other places, where they take the policies more serious (not meant offensive to your kind help - but the lack of response or action from that specific Google team that handles the requests there kind of makes me think they are not capable of fixing the issue).

Best regards
Laust

Re: Why is it permitted to advertise electronic cigarette equipment?

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Hi Laust- Did you fill the complaint using the link provided by moshe. If you did than wait for sometime and google will definitely take the action.

Re: Why is it permitted to advertise electronic cigarette equipment?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Vipin

I did that twice previously. But I will do it right away again... and add a link to this thread - might work better.

Best regards
Laust

Re: Why is it permitted to advertise electronic cigarette equipment?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi again

How long is 'sometime' ?

Best regards
Laust

Re: Why is it permitted to advertise electronic cigarette equipment?

Top Contributor
# 7
Top Contributor
Could you upload here screenshots showing the ads violating the policy?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Why is it permitted to advertise electronic cigarette equipment?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi MosheTLV

 

Certainly. Good idea. Here they are. The issue here is tobacco and tobacco related products. And more specific the policy that say vaporizer are NOT allowed as google adwords and in the google shop.

adwords 2.jpg

 

 

and in the same query

adwords 1.jpg

And on the CE5 clearomizer no action have been taken at all!

 

adwords 3.jpg

Marked as Best Answer.
Solution
Accepted by topic author Laust K
September 2015

Re: Why is it permitted to advertise electronic cigarette equipment?

Top Contributor
# 9
Top Contributor
Hello again Laust
Thank you for the screenshots;
Case was escalated to Googl's policy specialist, asking to investigate.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Laust K
September 2015

Re: Why is it permitted to advertise electronic cigarette equipment?

Top Contributor
# 10
Top Contributor
Hello again;
Google replied that these violations are currently being removed. ( Due to technical issues it could take a few days.)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’