AdWords
1.8K members online now
1.8K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Why is Google not consistent in it's approval of adverts?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am sick to death of Google's approval process for adverts and sitelinks. Every few months we review our adverts and tweak them to make them more competitive and relevant. Yet every time, Google starts to give them adult classifications, including adverts that have been happily running for some time and where Google has happily taken vast amounts of money off us. Infact within the same ad group some adverts are given adult classifications, some non-family status and some are given family status even when the same landing page is used! It makes it extremely difficult to manage and appropriately monitor Google ads.

We operate an online men's underwear store yet every now and again, Google treats us like we are a porn site. A series of our adverts and sitelinks have been given an adult classification because of this. I have spent 6 (YES - SIX!!!) hours trying to resolve this today and I have been given the run around. Google has decided that if there is any nudity on your site, then your adverts get an adult classification - not just the adverts that point to a landing page with nudity, but ALL your adverts. Your website is effectively blacklisted. The issue with us is that we sell jockstraps and naturally a jockstrap has no back material, that's the whole point! But the nudity is minor and it is in the context of the product - surely is you search for the phrase 'men's jockstrap' you expect to see a jockstrap, otherwise the advert isn't relevant (something Google professes that our adverts should be). It is a perfectly legitimate product, generally used for sports, after medical surgery on the rear or worn in warmer climates. But Google's 'customer service' team in India seem to think it is a pornographic and sexual product - infact one member of their team today kept referring to our website as a porn site several times during the conversation and I had to tell him to stop doing so - we are a clothing retailer. So our site is now being treated as 'adult' although there is a complete lack of consistency in the approval of our adverts.

But there is also now a lack of consistency between advertisers. If we are now to be classified as 'adult' because we sell jockstaps, surely then companies like Amazon and eBay should also be classified 'adult' because they sell jockstraps - the very same ones actually, because we list on these sites! I asked the Google customer service team about this and they were unable to answer - I think the true answer is that they would never treat Amazon and eBay in the same manner that we get treated because those businesses spend far too much money on Adwords and can therefore do what they please. In addition, surely all the clothing retailers online that sell jockstraps should also have every single one of their adverts now classified as 'adult'? 

We have reported other advertisers who sell the same products and advertise on Adwords, yet Google has done absolutely nothing about this.

Although our adverts still show, just not in certain countries or to people who have certain filters on their browser, the adult classification appears to have reduced our advert positions from position 1 to around position 4 and we have lost income. Yet our competitors, who sell exactly the same products with the same images, but have not had the same 'adult' classification from Google, are now taking our number one positions.

Further, if it is now the case that if a website has any nudity (albeit minor and in the context of the product) anywhere on their website, then they are classified as 'adult', then surely Google now needs to check every single page on a company's website before it approves an advert? Surely this task would be impossible.

One other point here....Google's success as a search engine has been because it provides relevant results to queries. If a person searches for a jockstrap, surely they expect to see results which will show them images of a jockstrap. If Google is therefore now disapproving of these images, then the adverts are nolonger relevant and Google loses its competitive advantage - talk about shooting yourself in the foot! And besides, you could just go onto Google images and see the images, this way the advertiser doesn't have to pay for the click - again, talk about shooting yourself in the foot!

 

 

Re: Why is Google not consistent in it's approval of adverts?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
I've had the same problem with inconsistency in selling personal vaporizers. The big money advertisers like Amazon, eBay and Alibaba are given free reign - even selling eCigarettes which are clearly against Google TOS - yet my account has been suspended with the most recent reason given that the SHAPE of our product too closely mimics that of a cigarette or eCigarette. Does this mean everyone that sells pens will have to stop as well since the shape is too similar to a cigarette??? Simply ridiculous.

Google AdWords is no different than the offline community where "big box" stores that have tons of money get whatever they want and the small business owner gets stomped on. Such a shame.

Re: Why is Google not consistent in it's approval of adverts?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Sadly Google clearly fails to see that it is the small players that are the future big players and if they treat the small players in an inconsistent manner then they will eventually give up and leave Google. Google will then become an insignificant advertising platform littered with adverts from big companies that people get fed up with seeing (much like Facebook has become).
Incidently, I've had no problems with the Bing/Yahoo platform, it's much cheaper and the customer service is so much better than Google. With the recent irritations I've been getting from Google, I switched my efforts to Bing. I found their import tool where they pull everything straight out of the Google account to be most useful because it meant I could set up in minutes. If Google hadn't messed me about (and continue to do so days later) I wouldn't have switched to Bing.

Re: Why is Google not consistent in it's approval of adverts?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

£100 compensation, one phone call explaining the stupid policies of Google and promising to correct the incorrect 'adult' classifications on my account and....15 days later....STILL NOT RESOLVED!