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Understand Google's advertising policies, including ad approval status and account suspension
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Why Phone Number is unverified ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am using google forwarding number for call tracking. It is showing reports on daily basis i.e number of impression and clicks.


But call from ads under the conversion tab is showing status unverified. What can be the possible reason behind it? My Landing page url is




Marked as Best Answer.
Accepted by ElizabethP (Community Manager)
September 2015

Re: Why Phone Number is unverified ?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Ajay,

Where and against which metrics are you seeing Impressions and Clicks? Have you created Call Extensions and added it to your campaign where you want to track this?

Have you checked the "Phone Calls" column at Campaign or Ad Group level? Is it showing any data?

It seems that you haven't received any calls on your number. As soon as you will receive your first call on the number that you provided, the unverified status will be changed to verified.

Please verify the steps for creating Calls from Ads. See this link about how to Track Calls from Ads:

How to Track calls to a Google forwarding number on a website:

Let us know if it helps.


Re: Why Phone Number is unverified ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I would also like to share one more thing.

If your number is in the form of an <img> format, then also the number is unverified, because google bots only read the phone number in the form of text format.

If you have an image format it will show you as unverified.

Here is the link..