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Understand Google's advertising policies, including ad approval status and account suspension
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Which Google AdWords features brought success to your business?

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# 1
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Re: Which Google AdWords features brought success to your business?

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# 2
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Most of them to be honest. It depends really on what type of business yours is. Some features and networks work well for some business, others not so well. It's pretty subjective.

A feature that produces a positive return on ad spend (however you measure that) is successful in my opinion.

I'd try out everything to see what works for you.