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Where Can I get Googles negative word list for Ads.

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi

 

I want a list of words those we cant or not allowed to use in ads.

Is there are any specific categories those are not allowed in Ads.

 

4 Expert replyverified_user

Re: Where Can I get Googles negative word list for Ads.

Top Contributor
# 2
Top Contributor

Hello,

 

I am not sure, may be this is what you need.

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Where Can I get Googles negative word list for Ads.

Top Contributor
# 3
Top Contributor

Hello amolpomane;


I don't think that there is a comprehensive list of unapproved words. There is a text editing guideline for punctuation and symbols, as well restrictions on trade-names usage

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Where Can I get Googles negative word list for Ads.

Top Contributor
# 4
Top Contributor

Hi,

 

Additionally there is a number of words the use of which is restricted or banned. You can find context about them in the lis of links Neha provided. E.g. you are not allowed to advertise steroids therefore the appropriate keywords are prohibited. You can't list family-safe keywords for adult ads and websites, it's a good example for limitations. Advertising casinos or gambling sites is banned or limited in some countries. 

 

Rather than demanding a comprehensive list I'd suggest to decide what you want to advertise and get familiar with the appropriate policies.

 

Best,

Lakatos

Re: Where Can I get Googles negative word list for Ads.

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Hey Amolpomane

 

It seems you were given a task or you entered into a challenge with someone to come out with a google certified list of "prohibited words" in the ad copy...Smiley Happy

 

Unfortunately,there is no such list...only surprises!!

Re: Where Can I get Googles negative word list for Ads.

Google Employee
# 6
Google Employee

Hi Amol,

 

> I want a list of words those we cant or not allowed to use in ads.

 

We don't give that out, because having it public would make it too easy for people to work around our policies.  Plus, the list of exact words is changing all the time anyway.  Advertisers find new ways to violate the policies and we add new words to the list of things we check for when deciding whether to do a detailed review on new ads.

 

> Is there are any specific categories those are not allowed in Ads.

 

For specific categories, the list of policies that Neha pointed you to is a good resource.

 

Laura

AdWords review engineer