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Understand Google's advertising policies, including ad approval status and account suspension
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When reporting policy violations doesn't work

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# 1
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Hey adwords community,

 

I work with products which under the policy update of october are banned. We're a relatively small e-commerce party and our website was suspended. First we took action to comply with the policies and get advertising going again, and in the last two weeks we have been diligently reporting competitors with policy violating products. 

 

Some ads are seemingly taken down, but the advertisers remain advertising for the products using a landingspage which does comply to the policy, but if you click the normal navigation all banned products will appear. I'd consider this an attempt to avoid the adwords policy.

 

Today i reported again several douzon ads from competitors i have previously reported aswell. I think these advertisers need to have their websites suspended because they are specialist shops for these banned products. Like we were. But at a site level they don't appear to receive any judgement, any policy expert should be able to realize their website is geared towards selling these banned products. 

 

i can't make tickets to have entire sites reviewed as far as i'm aware. And i'm interested in hearing suggestions how to deal with this. Is there a magical milestone of 100 banned ads per account which will trigger an account/website flag or? Because i'm wasting a lot of time copying URLs and pushing buttons making tickets. 

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Marked as Best Answer.
Solution
Accepted by topic author Jelle W
September 2015

Re: When reporting policy violations doesn't work

Top Contributor
# 8
Top Contributor

OK; Issue  is clear.

>>"We're trying to get our own product range sorted with the help of our account strategist. For the time being we simply do not offer any knives potentially in violation to avoid any warnings, but these competitors do whatever with complete disregard of Google's policies."

 

I am really happy that you were able to be back on track, after fixing the site, and now adhere to the Policy;

 

I  escalated the case to Google, asking a Policy specialist to look into the URLs you provided.

Thank you!

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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View solution in original post

Re: When reporting policy violations doesn't work

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello Jelle,

 

Welcome to AdWords Community.

 

To be honest with you, if there is some advertiser who has been trying to mislead AdWords by violating the policies, it's not going to last for long.

 

As you already said that AdWords might have been involved in the past to stop ads of your competitor; on finding the facts and other verification process internally, they might again approach and ask the advertiser to stop violating the policies.

 

Also note, the community members will not have any say in the suspension of the account, You have to contact the AdWords Phone Support or the Chat Support and raise a request.

 

However, if you really want to get in touch with AdWords regarding this, you can fill up this form and reach them: https://support.google.com/adwords/troubleshooter/4578507?rd=1

 

Hope this Helps.

- Prashanth Reniguntala

Re: When reporting policy violations doesn't work

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
That's what i've been doing Prashanth. Filling out the form you linked. But with the processing time, the weeks notice, they changing their landingspage while advertising for the same keywords which are geared towards banned products. It feels like i'm not landing any punches. And the policy makers are not looking beyond the ticket itself.

Support tells me that they can only do the same as i can. Fill in those forms. Which is very time consuming on my part. Time which i'd prefer to spend on creating more ads myself, i have the most important campaigns running again but meanwhile competitors are marketing banned products and customers i would've had otherwise are now forced to purchase at them.

Re: When reporting policy violations doesn't work

Top Contributor
# 4
Top Contributor
Which URL is in violation?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: When reporting policy violations doesn't work

[ Edited ]
Follower ✭ ✭ ☆
# 5
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Two Dutch webshops which are specialized in selling outdoor knives. The relevative amount of clearly prohibited products is about 25%~30% (on the grounds of assisted opening features (thumb studs)) and with the additional fixed knives which can be said to be designed to injure opponents they have an inventory of about 50%~60% prohibited to potentially prohibited products. If the policy is intended for people to be able to click on ads and land on a website with safe products, they clearly do not comply.

 

I've used link shorteners so this topic won't show in search.

 

Domain 1: http://goo.gl/yTPC8M

Folding knives: http://goo.gl/x4JyTY (many with assisted opening features)

Fixed knives: http://goo.gl/Z2iexm (tanto knives, double sharpened knives (daggers), matte finish knives. It's my personal opinion many of these knives are tactical and dangerous by design. Example of a dagger: http://goo.gl/svT5S1 .

 

Domain 2: http://goo.gl/6IKiHd

Folding knives: http://goo.gl/8csBLK (assisted opening, thumb studs)

Fixed knives: http://goo.gl/AV0ZL7 (they've moved the most tactical knives to the end of the list. K-bar models, daggers, tanto's, but they still offer them and advertise on these specific models) 

 

We've been reporting the second competitor very frequent. They're one of the largest advertisers for outdoor knives. I can not prove that this competitor has started to advertise on broad terms "cold steel messen" and landing them to the most inconspicious cold steel knife in the hopes of people navigating towards the prohibited knives but it's my personal conviction it's their strategy. Cold steel is a knife brand which in particular makes very tactical looking knives, matte finishes, tanto's, bowies, k-bars. I can't prove it, but i think it's an effort to avoid the ads being disapproved and capitalizing on the traffic.

 

I was suggested to send an e-mail to Google legal. Should i send them this case? 

 

 

 

 

 

 

Re: When reporting policy violations doesn't work

Top Contributor
# 6
Top Contributor

OK:

I was not able to translate the full pages, but note that according to the revised Policy,  recreational / outdoor activity knives, which do not intend to harm or injure  - are allowed.

So, how these knives presented in the text? As knives of outdoor / recreational activities or as weapons?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: When reporting policy violations doesn't work

[ Edited ]
Follower ✭ ✭ ☆
# 7
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That's different from case to case ofcourse. The more tactical models for example say things along the lines as "ideal for veteran military personel" another one references being designed as a homage to the U.S. navy seals. But i think it's a side track.

 

Daggers are always banned if i'm not mistaken. Assisted opening knives aswell. Most folders are assisted opening. A large portion of their product offers is undoubtably in violation of the policies.

 

If the "revised policy" you are refering to is the update from last september i can tell you without a shadow of a doubt that most of their offerings are in violation. As the exact same and very compareable products were given as examples by Google support as being products which caused our suspension. Let's not forget that the policy Google uses says "Knives that are designed or promoted as products that can be used to injure an opponent in sport, self-defense, or combat" The promoted part is not the problem, wasn't for us either. You can use all knives for survival, the problem is support saying these products are inherently designed to injure and to give tactical advantages to the carriers. Thus they are dangerous knives, and prohibited. 

 

We're trying to get our own product range sorted with the help of our account strategist. For the time being we simply do not offer any knives potentially in violation to avoid any warnings, but these competitors do whatever with complete disregard of Google's policies. Thumbs stud = assisted opening. One can very simply visually confirm that most of their folding knives are in violation. Which on their own are good for 25% of the offers of both mentioned parties. There's no way people can safely browse their websites.

 

What do you think of the suggestion to contact Google legal, is that going to expedite any website review process?

Marked as Best Answer.
Solution
Accepted by topic author Jelle W
September 2015

Re: When reporting policy violations doesn't work

Top Contributor
# 8
Top Contributor

OK; Issue  is clear.

>>"We're trying to get our own product range sorted with the help of our account strategist. For the time being we simply do not offer any knives potentially in violation to avoid any warnings, but these competitors do whatever with complete disregard of Google's policies."

 

I am really happy that you were able to be back on track, after fixing the site, and now adhere to the Policy;

 

I  escalated the case to Google, asking a Policy specialist to look into the URLs you provided.

Thank you!

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: When reporting policy violations doesn't work

Follower ✭ ✭ ☆
# 9
Follower ✭ ✭ ☆
Thanks. I pressume you are not allowed to keep me appraised of the ticket being investigated or not. How long should I excersize my patience by your estimation?

Re: When reporting policy violations doesn't work

Top Contributor
# 10
Top Contributor
Jelle;
Once Google replies I will update.
If I do not post a reply within a week (on this thread), please post a reminder.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’