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When Keywords are Part Numbers - Match Type Advice

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Re: When Keywords are Part Numbers - Match Type Advice

Google Employee
# 2
Google Employee

Hi,

 

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Re: When Keywords are Part Numbers - Match Type Advice

Top Contributor
# 3
Top Contributor
If your keywords are part numbers your site may be an ecommerce site - in which case a PLA campaign might be the way to go.

The other alternative would be to run a dynamic campaign where you let Google match the keywords - this is ideal for a well structured site - for example, one structured by product category - you can run a dynamic search campaign for each category.... and get some very targeted traffic