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What the regulations and requirements to advertise OTC drugs?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I am trying to see what the restrictions and polices are to advertise OTC drugs online? Do we require to provide some type of  license # when advertising OTC drugs only?

 

Thanks

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What the regulations and requirements to advertise OTC drugs?

Zee Community Manager
Community Manager
# 2
Zee Community Manager
Community Manager

Hi Raman, 

 

Welcome to the AdWords Community and thanks for your post.

 

We have different requirements for advertising healthcare-related products based on the product you're advertising and the country you're targeting.

 

Google AdWords doesn't allow the promotion of the following pharmaceuticals and supplements, irrespective of any claims of legality:

  • Non-exhaustive list of prohibited pharmaceuticals and supplements
  • Products that contain ephedra
  • DHEA and melatonin products
  • Human chorionic gonadotropin (hCG) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
  • Products that make false or misleading health claims, such as claiming to be as effective as anabolic steroids, prescription weight-loss drugs, and prescription erectile dysfunction drugs
  • Non-government approved or non-prescription products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment

For additional information on the products we monitor under this policy, please visitwww.legitscript.com.

 

See this Help Center article for the entire Healthcare and medicines policy.

 

Best,

Zee
G+

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What the regulations and requirements to advertise OTC drugs?

Zee Community Manager
Community Manager
# 2
Zee Community Manager
Community Manager

Hi Raman, 

 

Welcome to the AdWords Community and thanks for your post.

 

We have different requirements for advertising healthcare-related products based on the product you're advertising and the country you're targeting.

 

Google AdWords doesn't allow the promotion of the following pharmaceuticals and supplements, irrespective of any claims of legality:

  • Non-exhaustive list of prohibited pharmaceuticals and supplements
  • Products that contain ephedra
  • DHEA and melatonin products
  • Human chorionic gonadotropin (hCG) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
  • Products that make false or misleading health claims, such as claiming to be as effective as anabolic steroids, prescription weight-loss drugs, and prescription erectile dysfunction drugs
  • Non-government approved or non-prescription products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment

For additional information on the products we monitor under this policy, please visitwww.legitscript.com.

 

See this Help Center article for the entire Healthcare and medicines policy.

 

Best,

Zee
G+

Re: What the regulations and requirements to advertise OTC drugs?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Zee -

Does the restriction on DHEA and melatonin products extend to Google Merchant Center/Google Shopping in the U.S.?