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Understand Google's advertising policies, including ad approval status and account suspension
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What is the major criteria for Image AD approvals

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# 1
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Hi All,

 

I would like to know the major criteria for an image ad approval.

 

I get quick approvals for my text ads. Recently, I tried for image ads. But it has been three days and the ad is still under review.

 

Thank you

1 Expert replyverified_user
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Accepted by topic author bigdenweb
September 2015

Re: What is the major criteria for Image AD approvals

Top Contributor
# 2
Top Contributor

Hello,

 

As far as my understanding goes, it takes time to get approval for your image or display ads because these ads are displayed on Google Display Network which comprises of Google's partners on Display Network. So, most of the times manual review is required to see if your ads adhere to the advertising policies and are not in some sort of violation.

 

Just a thought!

Pankaj

Re: What is the major criteria for Image AD approvals

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# 3
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 Hi Pankaj, Your thought has worked.

 

Google support has approved the image Ad. As per their guidelines, Google takes maximum of 3 working days to approve.

 

Now as the Image ads are approved, we can know the CPM rates as well after few weeks.

 

Thanks once again

 

-Syed Nuri