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What is legality of using Ad ward???

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi,

 

We want to know the lagality of ad wards in term of trademark.

 

Can some one user our company name and promote his/her website throgh adward???  irrespective that keyward use by party  has no related information on the link page??

 

Thanks,

Anang Mishra

 

1 Expert replyverified_user

Re: What is legality of using Ad ward???

Top Contributor
# 2
Top Contributor

Hi Anang Mishra,

 

Welcome to the community..!

 

Google has a very strict tradmark policy to protect trademark owners.

 

The policy varies a lot based on the way the trade marked term is used, and the country where it is used.

 

But if the usage does not adhere to the trademark policy, a trade mark owner can submit a compaint to Google.

 

Find more information about Adwords Trademark policy here.

Re: What is legality of using Ad ward???

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for reply...

 

Check the policy and need further clarification on Ad Word.

 

We are Indian Based company and we operate in Pan-India and now we found that our competitor who is also pan-india company using our company name as google ad ward.

 

Please re-confirm is it in line with Polciy of Google Ad Ward  and Trademark????

 

Thanks,

Anang Mishra

 

Re: What is legality of using Ad ward???

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi Anang,

 

I think it depends on if the trademark is being used in the ad copy or just as a keyword in their account.

 

As you are in India I'm pretty they can use it as a keyword in their account but not in their ad copy itself.

 

"Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received.

Exception: Here is a case when the policy for keywords doesn't apply in the way described above:

Ad campaigns targeting Australia, Brazil, China, Hong Kong, Macau, New Zealand, South Korea, or Taiwan are restricted in using trademarks in keywords (except for accounts that have been authorized to use that specific term)."

 

Please have a read of the AdWords trademark policies which has the information.

 

If it is being used as a keyword, even though Google might not investigate it doesn't mean you couldn't send a friendly email to the company asking them stop using it. Just a thought. 

 

 

Re: What is legality of using Ad ward???

Top Contributor
# 5
Top Contributor

Is your company name a Trade Marked Term and are you the Trade Mark owner?

Re: What is legality of using Ad ward???

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Yes

Re: What is legality of using Ad ward???

Top Contributor
# 7
Top Contributor

Hi

As your competitor is using your Trade Marked term without your permission in ad text (which is not allowed in India) I would suggest sending a Friendly mail to your competitor company and let them know your concerns as an initial step, as suggested by Adam . And if your competitor continues to ignore your request, you can file a trade Mark compliant with Google.

 

Find more information about filing a Trade Mark complaint here.