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Understand Google's advertising policies, including ad approval status and account suspension
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What is Adwords policy on advertorials?

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# 1
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I still can't seem to find any authoritative doc on Google's stance on advertorials...

 

Can someone point me the right URL? 

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Re: What is Adwords policy on advertorials?

Top Contributor
# 2
Top Contributor

Hi @taewoo;


Advertorials are landing pages like any other web pages, and hence subject to all sections of the Policy about landing pages.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: What is Adwords policy on advertorials?

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# 3
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Thanks @MosheLTV

Let me be a bit more specific

1) If the advertorial was designed to "pre-sell' the visitor and take them to a 3rd party site, is that a violation?
2) If answer to #1 is a yes, if the "final' URL was hosted on the same domain, would that be ok?
3) What information do I need to state to the website visitor? Are there clear guidelines or examples?

Re: What is Adwords policy on advertorials?

Top Contributor
# 4
Top Contributor

@taewoo;

Your questions are too broad. We'll to see the specifics.

Generally, all landing pages, regardless of the product / service are subject to the same Policy about either URL or content

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’