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What does a low ad rank mean? Why can't I find my ad?

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# 1
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Why isn't my ad showing?  What is a "low ad rank"?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: What does a low ad rank mean? Why can't I find my ad?

Top Contributor
# 2
Top Contributor

Hi Michaelkol23,

 

The main components of your Ad Rank are your bids and the quality of your ads, keywords, and website as measured by what google call Quality Score.

 

Find more information below

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1752122

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010

 

http://adwords.blogspot.in/2011/04/understanding-average-position-metric.html

 

Low ad rank means your quality score and bid is low, that is the reason your ads are not showing.

 

Hope this helps,

 

Info

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What does a low ad rank mean? Why can't I find my ad?

Top Contributor
# 2
Top Contributor

Hi Michaelkol23,

 

The main components of your Ad Rank are your bids and the quality of your ads, keywords, and website as measured by what google call Quality Score.

 

Find more information below

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1752122

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010

 

http://adwords.blogspot.in/2011/04/understanding-average-position-metric.html

 

Low ad rank means your quality score and bid is low, that is the reason your ads are not showing.

 

Hope this helps,

 

Info