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Understand Google's advertising policies, including ad approval status and account suspension
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Websites violating policy but the normal form isn't doing the trick

[ Edited ]
Follower ✭ ✭ ☆
# 1
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Hi All,

 

I'm wondering if anyone can help me - I have been told by the Adwords policy team that websites which promote a loan of under 60 days in length definitely cannot have their adverts show up for the key-phrase short term loans in the UK.

 

The policy team have been clear about this and have confirmed it in writing as you can read from my chat transcript below:

 

######

 

me
19:14
The other day my colleague was talking to a lady in your Dublin office and was told that website

offering a loan of 1 - 60 days cannot have their adverts showing for the keyphrase short term

loans. I wanted to double check that this is correct?
We have been told this many times but I wanted to be 100% sure.
Google Support
19:14
Let me quadruple check for you Smiley Happy
me
19:15
Brilliant - thanks (name removed)Smiley Happy
Google Support
19:16
As long as the site meets the requirements for financial services, you're good to use them!
The advisory is geared towards payday loans and penny auctions, not short term loans
me
19:17
Right, but does google not class a loan of under 60 days as a payday loan, hence offering a 30 day

loan for example would mean a sites adverts shouldnt show for the phrase short term loans?
Google Support
19:19
Ah sorry thank you for clarifying!!!
My bad
So any short term cash advance loan would then be classified as such by the policy and would be

subject to those rules
me
19:23
Thats my thinking. But I need to know 100% really - should a website offering a 30 day loan (as an

example) show for that phrase? That is my experience but I need to be totally sure on the policy so

I can monitor itSmiley Happy
Google Support
19:26
In touch with a policy expert right now-- it's based off of the text of the ad or the landing page.

So it your ad/landing page identifies the loans as "payday" -- you'll only show up if the search

term includes those tersm
terms*
The consumer advisory doesn't include rules for loans that aren't self-identified as payday
me
19:30
That's strange - so a website advertising a high cost 30 day (as an example) payday loan could

bypass the policy by simply not calling it a payday loan?
Google Support
19:33
Ah okay so not if a robot identifies it as a payday loan (via text etc.) but if a human were to

review the site and recognize the loans as payday (again with or without text help there) the

website would be subject to the payday policy
I know that is super super convoluted there Lily
me
19:36
It is a bitSmiley Happy But based on what you've said above the following is true: if a policy team expert

saw a site was advertising a high cost 30 day (as an example) loan and they were bidding on the

keyphrase short term loans then that advert shouldn't show for that phrase for long?
Google Support
19:37
Correct -- they'd look for it to include payday as well ... essentially "short term loans payday

loans"
me
19:39
So they could show for [short term payday loans] but definitely not for [short term loans]?
If thats right then i'll be really happySmiley Happy
Google Support
19:39
That's right!
me
19:39
Yes!!!
Google Support
19:40
Smiley Wink
Sorry it took that long to come to the resolution
These are sticky ones
me
19:41
As long as I have a definitive answer there I can work to get some websites that are currently

violating stopped - that will be such a help as I know they are breaking the rules now!Smiley Happy
Google Support
19:41
Aww happy to help!
me
19:42
(Name Removed)- would you mind looking at this site as an example for me?

http://www.google.co.uk/aclk?sa=l&ai=CRc_ngGBKVanYMOGU7gba6oKYBYnCg6EGycfQv-

8B97PlBQgAEAIoA2C7zsWD0AqgAa-3yM4DyAEBqQLXan-

GP5O5PqoEI0_QNGrvWEkUU97V0HyZNhW294qVeuhmsdUS7ycGzPG5fC_6gAe5yLcxkAcBqAemvhvYBwE&sig=AOD64_27VpcGsk

sAb2TdFfhdNGWI-pcItQ&rct=j&q=&ved=0CCkQ0Qw&adurl=http://www.(Name Removed).co.uk/short-term-loan/
Google Support
19:42
No problem
This would register as "payday"
me
19:43
Ok, I thought so. But it currently has ads showing for the phrase short term loans?
Google Support
19:45
It may be -- but it shouldn't for long!
All good for now Lily? Smiley Happy
me
19:46
I've reported it a few times now but it never seems to get stopped, do you think it will now?
Google Support
19:46
I'll report them from my side as well Lily Smiley Happy
me
19:48
Thanks (Name Removed) your a diamondSmiley Happy

 

######

 

Now I'm looking to get some websites adverts that are promoting a loan under 60 days using the key-phrase short term loans correctly labeled and stopped as based on the above they are violating policy.

 

I have tried reporting the sites via the normal form but that hasn't worked and as we know there is definitely a violation occurring I'm now wondering what to do now?

 

Is there another way to escalate these sites? I know Google representatives and some great TC's frequent these forums - if they read this it would be great if they can comment as these violations are affecting lots of legitimate advertisers.

 

I'd be happy to screen-grab some of the violating sites/issues in this thread if it would help.

 

Many thanks

 

Lily-B

1 Expert replyverified_user

Re: Websites violating policy but the normal form isn't doing the tric

Top Contributor
# 2
Top Contributor

Hi @Lily B;

We have covered this topic extensively in the following thread..

Google has asked that any complaint about a competitor will be reported through the "reporting about a competitor " channel / form

As mentioned in the thread, Google does not report back the results of its investigation, 

So, after the  Policy principles of "pay day loans"  have been cleared  - reporting a specific violation should be done through the complaint form.

 

https://www.en.adwords-community.com/t5/Ad-Approval-Policy/Annoying-Policy-Violation-Policy-Team-Ple...

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Websites violating policy but the normal form isn't doing the tric

[ Edited ]
Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi @MosheTLV

 

Thanks as always for replying,

 

The other thread was useful but things have since changed as we now have a definitive reply from Google on what is allowed and a statement to work with - namely:

 

"If" website offers loans under 60 days - "Then" Action By Policy Team = Do not show advert for the key-phrase short term loans

 

So I'm now looking to discuss this statement and the small number of websites that are avoiding this action by blatantly advertising loans under 60 days using this key-phrase.

 

I'm sure you'd agree that policy is there to safeguard Google's customers and to ensure a fair playing field for advertisers. This is why I'm pushing to see action taken. It may seem petty fighting over one key-phrase but that phrase is the tip of the iceberg - stopping this violation may also help 1000's of other phrases.

 

We personally spend over $1.5million year with Google so it is very frustrating to see policy violations go unresolved when reported - even more so when we know without doubt that a violation is occurring.

 

The form you mention does work sometimes and I'd argue with anyone that says that it doesn't. Unfortunately, there many occasions where we have only been able to stop violations by making direct contact with policy experts - even when the form has been filled out numerous times in the months prior to that contact. Sometimes it simply does not work.

 

I know Google are working very hard to fix the way they handle feedback but until they do we have to do all we can to stop violations. This is so important.

 

Lily-B

 

Re: Websites violating policy but the normal form isn't doing the tric

Top Contributor
# 4
Top Contributor

@Lily B;

I  share empathy with the situation your   agency finds itself in - trying to "follow the rules of the game", while, apparently, there are competitors which do not...

Having said that,  It  is beyond our scope to check individual Policy violation cases.

 I mentioned in the linked thread, that specific cases are "picked" to be analyzed and presented on the community, if they could serve as case studies for future users, searching about similar cases.

 

Cases which are  presented here (publicly) must be first  checked by us, before being escalated  to Google (if we can't solve them ourselves). This is an enormous time consuming task for us as volunteers, and beyond our scope..

 

One tip about submitting cases to Google (based on my experience): I have found that the format / structure and the information provided, are essential to a resolution. Clear presentation, clear format with ONLY  the relevant information (without "side details") could help the reviewer who examines the case.

 -Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Websites violating policy but the normal form isn't doing the tric

Follower ✭ ✭ ☆
# 5
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Hi @MosheTLV, fellow forum members and Google,

 

I'm posting this image and link in the hope that someone from Google looks at it and finally takes action.

 

We keep being told by Google reps that you cannot advertise a loan under 60 days in duration using the keyword short term loans. I even have it in writing as shown earlier in the thread.

 

However the website listed below constantly advertises loans that are under 60 days in duration using that exact term. This, according to every Google rep I've spoken to is a definite violation of policy but nobody seems to be able to stop this website!

 

Its incredibly frustrating having to sit below someone who is breaking the rules - please Google policy team - take action to stop this.

 

Many thanks

 

Lily-B

 

http://www.google.co.uk/aclk?sa=l&ai=CyqGJZr2SVd6pFcK2hASh5LTQD4nCg6EGmejv4vkB97PlBQgAEAMoA2C7praD0A...

 

 

Know-issue.jpg

Re: Websites violating policy but the normal form isn't doing the tric

[ Edited ]
Top Contributor
# 6
Top Contributor

Hello again @Lily B; Welcome back;

As said in my previous posts, I share empathy  with your frustration.

 

However, as I mentioned, I feel that there could be here misinterpretation   of the Policy. Whether correct or not, this requires an in depth investigation, which is far beyond our scope here. (As I explained at length)

 

The community is not the proper technical platform to present your case. I, personally - as one who (you would agree) specializes in policy issues -  don't think that the case is currently presented in a format which clearly shows your arguments.

As I recommended,  the best solution would be to lay out the case in the format Google prefers and  to submit it to Google through your account manager. (Who can  follow up on the case and communicate back).

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’