Website Labeled as Gambling?[ Edited ]
September 2015 - last edited September 2015
I implemented a remarketing tag on one of my company's websites, a site whose purpose is to promote our product - high-end Kentucky Derby ticket packages bundled with hospitality. If you're familiar with the Derby, you know that it's a horse race that's largely centered around the festive atmosphere, large outrageous hats, and socializing/networking.
Though I could see that our remarketing tag was accumulating visitors based on the tag details, the remarketing list that I created wasn't showing any members. As it turns out, Google placed a 'gambling' label on our site. This is fair, because we had a couple of pages that were 'Derby How-Tos' that provided info on how to place wagers, how to pick a horse, etc. I let the Google rep I was in contact with know that we were more than willing to remove those pages as well as any other mention of gambling from our site in order to get that label lifted, and I asked her to communicate that to the Policies team as well.
Apparently, ANYTHING that has to do with horse racing is labeled as gambling, even if there's no mention of betting or wagering.
Does anyone know anything further about this?
Re: Website Labeled as Gambling?