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WOW. Ads in Adwords going to another search engine

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
What is with this advertiser being allowed to advertise on Google? http://us.wow.com/search?s_pt=aolsem&s_it=aolsem&s_chn=93&q=david%20shrager%20pittsburgh

 

All this does is go to another search engine -- it's not even a real content website??!! They are making $$ on costly adwords. I found this ad by typing 'shrager law pittsburgh' in Google search. 

 

Isn't this breaking Google's guidelines? Who is approving these types of ads? Does the community have to police these types of ads now. It seems like Google greatly benefits from allowing many of these types of sites to "slip through the cracks". Or maybe they're not even breaking the guidelines, but as a user, I'd certainly not want to be taken to another search engine when clicking through an ad!! Wow.com indeed!

 

The same is true for Ask.com. Oh, now I get it. Google allows its own search engine to go to another search engine THAT THEY OWN (Ask.com) so that the advertisers (Google's customers) pay at least twice for the ad clicks. SHOULDN'T THIS BE ILLEGAL???? ISN'T THIS AN ANTITRUST VIOLATION??

 

I see now I am not the only one to notice this. http://searchengineland.com/is-ask-com-continuing-to-play-the-google-arbitrage-game-137278 I guess if Google allows its own "search partners" to bid on ads, it has to let other search engines, like Wow. Wow - What a bunch of thieves. 

Re: WOW. Ads in Adwords going to another search engine

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi,

Google allows the option to include their search partners to display your ads in addition to Google Search for maximizing reach. However, you can always stop showing on Search partners by going to your campaign settings and unselecting them.

Regards
Rohit Khanna

Re: WOW. Ads in Adwords going to another search engine

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
That's not what I'm talking about -- I'm talking about Google.com, not its search partners.