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Understand Google's advertising policies, including ad approval status and account suspension
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Veterinary Ads disapproved

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are a veterinary practice, registered in the UK. We do not have an on-line pharmacy and do not sell drugs on-line (although as a registered veterinary practice there are no restrictions in the UK preventing us from doing so). All POM & POM-V drugs used in this practice are dispensed at the surgeries. None of our ads mention either generic or commercial names for drugs, however we are having extended text ads disapproved (which had been previously approved in their older format) due to "Restricted drug terms".

Veterinary drugs in the UK are no longer governed by the General Pharmaceutical Council (or the Pharmaceutical Society as was) but by the Veterinary Medicines Directorate, but Google Ads online applications for approval are only relevant to GPhC registrations, there is no facility for us to be approved using our RCVS/VMD practice registration numbers that I can find.

Can anyone help? Have I missed something anywhere?

 

Regards

 

Dexter

http://www.midsummervet.co.uk/

1 Expert replyverified_user

Veterinary Ads disapproved

Top Contributor
# 2
Top Contributor

I do see that yo sees some vaccines on line; e.g.

http://midsummer.ashdownvetservices.co.uk/avs/index.php?idCategory=2676&strAction=category

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Veterinary Ads disapproved

Visitor ✭ ✭ ✭
# 3
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Well spotted! Even I didn't know they were on there!

We are a small animal practice and would not sell those items anyway. They have only snuk on there because the people that run our online shop have added them to the catalogue and not reminded us to unlist them on our site version of the catalogue. I have done so now, not least because we have no farming clients.

Notwithstanding the above, it still remains that we are a registered veterinary practice, listed on the statutory Royal College/VMD list, and that, should we wish to do so, it is perfectly legal in the UK for us to supply these items to our clients, or upon receipt of a genuine prescription written by a veterinary surgeon, to clients of another practice.

It doesn't really explain why ads not advertising licensed medicinal products either by generic or trade names, and not pointing to a web page selling those items, might be disapproved.

Veterinary Ads disapproved

Top Contributor
# 4
Top Contributor

 

In addition to the regulatory requirements set by the  British government  you also must comply with Google's requirements.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Veterinary Ads disapproved

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Which are in this case?

Veterinary Ads disapproved

Top Contributor
# 6
Top Contributor

Here you are:

https://support.google.com/adwordspolicy/answer/176031?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Veterinary Ads disapproved

Visitor ✭ ✭ ✭
# 7
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Yep, found these, and the non-exhaustive list of prescription medicines. As far as I can see, none of these policies were violated, and no prescription drugs were mentioned in the ad or on the landing page. Equally bizarre is that our other almost identical ads have been accepted.

Time to move to Wastebook!

Veterinary Ads disapproved

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi Dexter,

 

I manage about 80 AdWords account for veterinary clinics in Australia and have ran into the same problem. The most annoying thing is that Google have in the past escalated my disapproved ads to the specialist team and decided that they should be allowed (a common sense solution in my opinion). Now however, they seem to have forgotten how to do this and cannot explain how it happened in the past.

 

Did you have any success in getting your ads approved?