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VIPPS certification

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is a VIPPS verification from NABP the only way Google will allow you to advertise Rx online?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: VIPPS certification

Google Employee
# 2
Google Employee

Hi Erin,

 

Thank you for your posting. Regarding your question, please refer to our Healthcare and medicines What's the policy? section on our Adwords Help page here: https://support.google.com/adwordspolicy/answer/176031?hl=en 

 

How can I apply to advertise online pharmacies?

If you meet the country-specific requirements, here's how to apply to advertise online pharmacies with Google AdWords:

  • Fill out our online pharmacy application form.
  • Please be sure to include your AdWords customer ID, located at the top of your account pages.
  • To cut down on any unnecessary delays, be sure to fill out all of the requested information.
 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: VIPPS certification

Google Employee
# 2
Google Employee

Hi Erin,

 

Thank you for your posting. Regarding your question, please refer to our Healthcare and medicines What's the policy? section on our Adwords Help page here: https://support.google.com/adwordspolicy/answer/176031?hl=en 

 

How can I apply to advertise online pharmacies?

If you meet the country-specific requirements, here's how to apply to advertise online pharmacies with Google AdWords:

  • Fill out our online pharmacy application form.
  • Please be sure to include your AdWords customer ID, located at the top of your account pages.
  • To cut down on any unnecessary delays, be sure to fill out all of the requested information.
 

Re: VIPPS certification

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

The qualifications for using "prescription terms" to market non-pharmacy services or products are less clear. I market a product that helps people with opiate drug dependency and have a VIPPS certification in order to allow me to use pharmaceutical terms for my search terms and phrases as well as my text ads. NABP approval for VIPPS certification is an exhaustive (and a bit expensive) process that includes a website audit and claims verification. This allows companies like mine to use terms like Vicodin, Hydrocodone etc. in my search terms and ads.

Having said that, a search on a phrase like "Vicodin withdrawal" will pull up a variety of ads from companies that are not registered pharmacies and do not have VIPPS certification from NABP.

You can find a list of NABP approved (VIPPS) advertisers at the following link:


http://www.nabp.net/programs/accreditation/e-advertiser-approval-program/find-an-nabp-approved-e-adv...

This has been frustrating for me since I have gone through the NABP/VIPPS approval process and many of these other companies have not; which is verified by the list on the NABP site. Google needs to be consistent with their enforcement of VIPPS approval. I go through the process so why shouldn't other companies that use these terms have to do the same?

Why should I care? Well the more advertisers using a search term creates more competition. The more competition there is, the higher CPC. Also, companies who use the term "Vicodin" in their ads receive a higher quality score even though they should not be able to use the term at all.

 

Either enforce the policy or don't have it at all....

Re: VIPPS certification

Google Employee
# 4
Google Employee

Hi George,

 

Thank you for your feedback regarding VIPPS certification. If you suspect an advertiser (in your market) or their website shows signs of unfair or violation of the Adwords policies [i.e.  NABP/VIPPS approval process], you will need to file a complaint on this form. Each complaint will then be evaluated by our specialist team and appropriate action will be taken, if required.

Re: VIPPS certification

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Hi JP. Thanks so much for the quick response. Perhaps I sound a bit abrasive in my post and I don't mean to be. But it's been a tough slog. I just want level playing field so to speak. I filed a couple complaints a few months ago using the form in your hyperlink to no avail. When I inquire about the complaints I cannot get any other answer other than, "we cannot comment on any third party advertisers". I still see the same "repeat offenders" that I complained about initially which is why I posted here. Any advice on how to perhaps elevate the issue? The violations have been going on for months. Thanks again for your response.