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Understand Google's advertising policies, including ad approval status and account suspension
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Using landing pages with dynamic keywords

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# 1
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Is it against policy if I were to use dynamic keywords for my landing pages? For example one landing page with changing keywords depending on search term.

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Using landing pages with dynamic keywords

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# 2
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Hi Gratas,

 

It is not against policy, and I use it frequently with landing pages built just for PPC ads.

 

Note: I use it to increase conversions, not for Quality Score. I don't think Google's bots would see the altered text - I expect they would strip anything after a ? in URLs before visiting.