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Understand Google's advertising policies, including ad approval status and account suspension
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Using Pardot landing page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We attempted to set up a Google Ad campaign with the final URL being a Pardot created landing page. Our request was denied?  The URL works in all browsers and mobile. The landing page does include form tying to GoToWebinar registration, 

 

Anyone have any thoughts on this?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Randi B
September 2015

Re: Using Pardot landing page

Top Contributor
# 6
Top Contributor
Hi Randi
Status codes look ok and standard fetching and parsing looks OK.
This may have just been a temporary issue on Google's end. It's happened to me before.

Can you try make a small edit to your ad and submit the ad again? Can you also confirm that the URL is in the FINAL URL field and not in the DESTINATION URL field (in editor). Destination IRL doesn't work anymore so you need to put it in final URL.

View solution in original post

Re: Using Pardot landing page

Top Contributor
# 2
Top Contributor
Hi Randi
Can you explain what you mean by your "request was denied"? How was it denied? Where exactly did you see the message that your request was denied? Did someone email you to tell you that it was denied?

The more information you can provide the better and quicker we can help answer your question.

Re: Using Pardot landing page

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

 

Hello AdWords Advertiser,

We wanted to alert you that one or more of your ads or keywords have been disapproved. Unfortunately, we won't be able to show your ads on Google, our search partners, or on Display Network placements until you edit your ads or keywords to make them compliant with our policies.

If this is an error, we want to get your ads back up and running as quickly as possible, and your Google team is here to help. Below you'll find the reason why your ads or keywords have been disapproved. At the end of this email, you'll find a Problem Report that includes details about which ads or keywords have been disapproved and what you can do to fix them (if possible).

====================
Disapproval Reason
====================
Destination URL not working: To help make sure that our ads are relevant, useful, and easy to interact with, we don't allow ads to link to broken webpages. For example, your landing page can't be under construction, down for maintenance, or require another program to be used in order to view the page. To run your ad, please make sure that you entered the right destination URL and that your site works properly for all browsers, across all locations.

See the policy to learn how to fix your ad: https://support.google.com/adwordspolicy/answer/6021546?hl=en&expand=027#fix
--------------------

Repeated violations of our Advertising Policies may result in a suspension of your AdWords account, so it's important to address any issues as soon as possible by reviewing our policies. You can review our Advertising Policies at: http://support.google.com/adwordspolicy?utm_source=google&utm_medium=cm&utm_campaign=awpv.

This message was sent from a notification-only email address that doesn't accept incoming email. If you have questions about our policies, please contact us through the AdWords Help Center at http://support.google.com/adwords/bin/request.py?contact_type=approvals&utm_source=google&utm_medium...

Sincerely,
The Google AdWords Team


====================
Problem Report
====================
AdWords account number: <edited by a Community Manager as noted below>

----------------------------------------------
Campaign: 'Campaign #1,' Ad Group: 'Act 71'
----------------------------------------------

Ad Text:

PA's Act 71
Suicide prevention training mandate
Meet this new requirement
go.kognito.com/Act71Webinar

Ad Status: Disapproved
Ad Issue(s): Destination URL not working
~~~~~~~~~

SUGGESTIONS:
---> To help make sure that our ads are relevant, useful, and easy to interact with, we don't allow ads to link to broken webpages. For example, your landing page can't be under construction, down for maintenance, or require another program to be used in order to view the page. To run your ad, please make sure that you entered the right destination URL and that your site works properly for all browsers, across all locations.

See the policy to learn how to fix your ad: https://support.google.com/adwordspolicy/answer/6021546?hl=en&expand=027#fix

 

Note: this post has been edited by a Community Manager, per Community Posting Guidelines, in order to protect your privacy and account security.

Re: Using Pardot landing page

Top Contributor
# 4
Top Contributor
What's the URL?
Is it accessible globally? Are you blocking any crawlers/bots? Are you disallowing traffic from any country?

Re: Using Pardot landing page

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
http://go.kognito.com/Act71Webinar

As far as I know, it is available globally and no blockers are set.

Thanks,
Randi
Marked as Best Answer.
Solution
Accepted by topic author Randi B
September 2015

Re: Using Pardot landing page

Top Contributor
# 6
Top Contributor
Hi Randi
Status codes look ok and standard fetching and parsing looks OK.
This may have just been a temporary issue on Google's end. It's happened to me before.

Can you try make a small edit to your ad and submit the ad again? Can you also confirm that the URL is in the FINAL URL field and not in the DESTINATION URL field (in editor). Destination IRL doesn't work anymore so you need to put it in final URL.

Re: Using Pardot landing page

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks, Dave! It looks like we are good to go. Most likely a Google issue.

Randi

Re: Using Pardot landing page

Top Contributor
# 8
Top Contributor

the http header seems ok (200) -- however, the status
seems to also be returning a conflicting 404 not-found.

see also
http://aw-snap.info/file-viewer/?tgt=http%3A%2F%2Fgo.kognito.com%2FAct71Webinar&ref_sel=GSP2&ua_sel=...

Re: Using Pardot landing page

Top Contributor
# 9
Top Contributor
Glad you got it resolved. Sometimes this happens, a server glitch at the exact moment that Google checks the URL. The email they send can seem a little over the top too but it's nothing to worry about. If it happens again, just resubmit it again and hopefully it will go through the second time.

Glad you're all set up and ready to go.