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Understand Google's advertising policies, including ad approval status and account suspension
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Using #1 in Ads?

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# 1
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I recall using superlatives used to be against AdWords content policies.  Is that still the case? I see tons of ads claiming to be #1 which is kinda dumb since clearly they aren't all #1....


Joy Hawkins, Google My Business Top Contributor
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Using #1 in Ads?

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# 2
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Hi Joy

If I were you I would create some such ads just to routine improvement. If Google will disapprove this, it's still OK, if not, you can get better performance. Try and share the results with us.

Using #1 in Ads?

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# 3
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Yes; This falls under "punctuation and symbols" and is not allowed.

https://support.google.com/adwordspolicy/answer/6021546

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Using #1 in Ads?

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# 4
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@MosheTLV Thanks.  What should someone do if they find their competitors doing this then?


Joy Hawkins, Google My Business Top Contributor
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Using #1 in Ads?

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# 5
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Actually I found another thread where you linked to it Smiley Happy

 

https://support.google.com/adwords/troubleshooter/4578507?visit_id=1-636299308854425691-2918712547&r...


Joy Hawkins, Google My Business Top Contributor
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Accepted by topic author JoyHawkins
May

Using #1 in Ads?

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# 6
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Hi @JoyHawkins,

 

Actually, I have a different perspective.  I believe that this is covered under the Competitive claims section of Misrepresentation:  https://support.google.com/adwordspolicy/answer/6020955?hl=en

 

"Promotions that contain the superlatives and comparatives "best," "#1," "better than," "faster than," or any other equivalent claims where that claim is not supported by third-party verification on the landing page"

 

We use #1 claims and have the appropriate backup to do so on our website and legally based on surveys, studies etc...  We have not had any issues with this approach.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Using #1 in Ads?

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# 7
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Thanks @PPCBossman

 

I found that as well a few minutes ago and it's the exact policy I was wondering about. Thanks for clarifying.


Joy Hawkins, Google My Business Top Contributor
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Re: Using #1 in Ads?

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# 8
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@JoyHawkins;

Regardless of the Policy section  in violation (or not), you can file a complaint. If there was a violation Google would find the appropriate section. You just need to  submit the form and mark / check: "An ad violates other AdWords policies"

https://support.google.com/adwords/troubleshooter/4578507?visit_id=1-636299400351191118-2483951422&r...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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