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User experience testing with Ethnio - possible pop-ups violation

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I'm wondering if you can help me with this issue about pop-ups.

 

We are planning to do some user experience testing on a site using Ethnio (http://ethn.io/) to intercept some users to our website and invite them to do some user testing for us.

 

We currently send traffic to our site from a Google Grants AdWords account. According to this AdWords policy on pop-ups (http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=175904&topic=1626336&path=1316546...) it seems that we would be in violation of the rules if, say, one in five users were shown a pop-up inviting them to do some user testing.

 

How should we resolve this issue? We definitely want to carry out the user testing but we also don't want to break any AdWords policies and risk losing our Google Grant.

 

I'm hoping Google would be sympathetic to this issue because we are trying to improve the user experience of our site.

 

Could anyone please advise me on the best way to proceed? e.g. Do we need to pause our AdWords campaigns while the Ethnio code and pop-ups are active during the user testing?

 

Many thanks for your help.

 

Yours aye,
Christopher Whalen

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Accepted by topic author domeheid
September 2015

Re: User experience testing with Ethnio - possible pop-ups violation

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi MosheTLV,

 

I've had a response from Google AdWords Support that confirms a DHTML layer is OK:

"its a DHTML layer and not an actual pop-up, you can goahead and promote your site and ads as I don't see anything about a DHTML layer. [...] If they get disapproved by any chance write back to me and I shall get it investigated by our specialist."

 

I'm satisfied that it won't be a problem given this response from Google and the re-assurance from Ethnio that many of their customers have used AdWords without any violations.

 

Yours aye,
Chris

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Re: User experience testing with Ethnio - possible pop-ups violation

Top Contributor
# 2
Top Contributor

Hello domeheid;

 

I did not get any pop-ups when visiting the site. In any case, pop-ups are not allowed. No concessions on this!

On the other hand; I did not quite understand what is the purpose /goal of your site. There could be some other violations. Could you elaborate?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: User experience testing with Ethnio - possible pop-ups violation

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi MosheTLV,

 

I didn't give you the URL of the site we're going to be running the user experience tests on - besides, we haven't started testing yet! I want to make sure we won't violate any AdWords policies before we start.

 

The site we will be testing is www.jrf.org.uk.

 

I asked the same question of Ethnio (http://ethn.io/) the service we will be using to run the user experience tests. This was their response:

 

"Great question. We have thousands of customers who use AdWords and have never seen any violation, so you're all set. One point of technical clarification that might explain this is that ethnio is just a DHTML layer and not an actual pop-up. SItes use layers like crazy, so the ethnio layer, while powered by external JavaScript, is still just a layer. Hope that helps."

 

So it doesn't appear that it will be a problem. Can anyone confirm that a DHTML layer would be OK?

 

Yours aye,
Chris

Re: User experience testing with Ethnio - possible pop-ups violation

Top Contributor
# 4
Top Contributor

Hello again domeheid

 

AdWords Policy requires to follow webmaster guidelines. I found that:

 

  • Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

 

 

Though DHTML is not forbidden it is surely not recommended.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author domeheid
September 2015

Re: User experience testing with Ethnio - possible pop-ups violation

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi MosheTLV,

 

I've had a response from Google AdWords Support that confirms a DHTML layer is OK:

"its a DHTML layer and not an actual pop-up, you can goahead and promote your site and ads as I don't see anything about a DHTML layer. [...] If they get disapproved by any chance write back to me and I shall get it investigated by our specialist."

 

I'm satisfied that it won't be a problem given this response from Google and the re-assurance from Ethnio that many of their customers have used AdWords without any violations.

 

Yours aye,
Chris