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Use of official service name in domain name

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Go to http://www.google.co.uk/search?site=&source=hp&q=tax+refund.

 

Clearly http://www.inland-revenue.org.uk/ is in breach of "Sale of free items and official services"

 

How can you use inland revenue in your domain name that is clearly misleading and get away with it ?

1 Expert replyverified_user

Re: Use of official service name in domain name

Top Contributor
# 2
Top Contributor

Hello there;

Well.... a question about the domain name, as misleading, should be referred to the official domain registrant in the UK, that registered  the domain;

As for the website itself; my view - the disclaimer complies with the requirements  listed on  the sell of free items section of the Policy.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Use of official service name in domain name

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the reply. Having gone down this road myself for a number of our website what they did by adding that one small line is most certainly not sufficient given their intention to portray themselves as the inland revenue. These were the exact requirements from Google for our UK tax refund service that we had to FULLY comply with before our account was made active again.

 

  • The added value being charged needs to be accurately represented on the site (what the customer is getting in value of the money they spend)
  • The affiliation/non-affiliation with the government or official body needs to be clearly and prominently stated on the site 
  • Explicit mention that the forms or services are available for free or for a lower price on the government or on an official site (close to application button, the same size/color/format as application button).
  • A working link to the official source of the product or service is provided to users with equal prominence at the point of entry to the advertiser's service. Link needs to redirect to the site where the form is available.
  • Clear pricing (example starting price, and inform that the price will vary, depending on customer's demand)

 

Utter inconsistency by Google to allow that site to operate!

 

Thanks

 

Pierre

Re: Use of official service name in domain name

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
No reply? not surprised!

Re: Use of official service name in domain name

Top Contributor
# 5
Top Contributor

Well...  you are  certainly  entitled to you opinion on the issue. Mine is different.  We disagree. Smiley Surprised

Furthermore; as long as Google does not suspend the site - that means that in Google's view, the site complies with the advertising Policy;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Use of official service name in domain name

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Its about consistency. Something Google's policy team is not very good at!