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Understand Google's advertising policies, including ad approval status and account suspension
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Urgent Warning - Your AdWords Account May Get Suspended

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey All,

Does anyone know if the clock resets on account status... we had some copy and product claims violations  that are well behind us but just received a warning email from Google.

 

A Google Rep I spoke with said we no outstanding issues and to be careful going forward.

 

We are a legit business spending legit $$ and really depend on our ecomm revenue

 

Just wondering if there is a time-frame that our account and our site would be out of the doghouse?

 

Thoughts?

 

Thank you,

J

3 Expert replyverified_user

Re: Urgent Warning - Your AdWords Account May Get Suspended

Top Contributor
# 2
Top Contributor
My recommendation; carefully checks that there is no violation. Usually these emails follow a suspension a day or two after. So work quickly to fix the violation. I would double check. (The Rep might have erred).
What was said in the email?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Urgent Warning - Your AdWords Account May Get Suspended

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hello MosheTLV - Thank you for the reply,
Below is the email ( Minus the particulars on the infractions....)
The rep said we were currently okay - during a live chat and with a follow up email.
They indicated that sometimes these emails go out much later after a violation.


Is there ever a point and time when past account history falls off and you can start again...

The reason I ask is we worry about minor mistakes like 2 different URLs in the same ad group or typos...

You know the silly mistakes...
We would hate to lose our account over something really minor.

Thank you for your time...

 

EMAIL CONTENT:

 

Hello,

This is an important warning to tell you that your AdWords account
is at risk of being suspended due to violations of our advertising policies.
If suspended, your account will no longer run ads.

-- Effect on your account

Your AdWords accounts are at serious risk of suspension if your ads
or sites continue violating our advertising policies. Once your account is
suspended, your ads will no longer run, your related AdWords accounts
will be suspended, and you will not be able to open any new accounts.

Read more about our suspension policies at
https://support.google.com/adwordspolicy/answer/2375414.

-- What you can do

Here is what you will need to do to prevent your account from being
suspended:

1. Make the necessary changes to your ads and sites that currently
violate our policies. We have listed some examples below.

Please note that the following actions will not resolve the policy
violation: pausing ads, campaigns, or ad groups; deleting campaigns or ad
groups; deleting ads that promote disabled sites.

2. Resubmit your corrected ads and sites for us to review.

3. Make sure that, going forward, all of your ads and sites comply
with our advertising policies: https://support.google.com/adwordspolicy.

-- Policy violations to fix

Here are some ads and/or sites that violate our policies. Please
note that this list is not exhaustive and serves only to illustrate some of
the policies that your ads and sites have violated.

 

<-------It then lists infractions as far back as 2012------->

 

If you believe there has been an error, we want to help. Find out
how to contact us by visiting: https://support.google.com/adwords/contact
(you will see our available support channels and hours listed there).

Re: Urgent Warning - Your AdWords Account May Get Suspended

Top Contributor
# 4
Top Contributor

Hello again James;

As a precaution, I would review and  double check the site.


Anyway, disapproved ads due to wrong URLs or editorial violations, do not result  in a suspension unless repeated violations. The ads are disapproved, but  a  suspension  will be  triggered only in frequent and repeated violations. (Which I understand is not the case)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Urgent Warning - Your AdWords Account May Get Suspended

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Good to know on the editorial violations.
Does any history eventually go away and the scrutiny relaxed - at all - ever?
Thank you again,

Re: Urgent Warning - Your AdWords Account May Get Suspended

Top Contributor
# 6
Top Contributor
To my knowledge all records of past violations are kept on record.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Urgent Warning - Your AdWords Account May Get Suspended

Top Contributor
# 7
Top Contributor
I agree with Moshe.. HIstory will be kept and the account will always stay under the scanner. It will not affect you as long as you do not violate any policies again.
Cheers,
Shweta

AdWords Top Contributor
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Re: Urgent Warning - Your AdWords Account May Get Suspended

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thank you Shroffs -- But to be clear - You don't think an occasional double exclamation (!!) or other minor editorial error would tip our account over the edge to get it suspended - do you?

Re: Urgent Warning - Your AdWords Account May Get Suspended

Top Contributor
# 9
Top Contributor

It should not!


James L wrote:
Thank you Shroffs -- But to be clear - You don't think an occasional double exclamation (!!) or other minor editorial error would tip our account over the edge to get it suspended - do you?

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Urgent Warning - Your AdWords Account May Get Suspended

Top Contributor
# 10
Top Contributor
nah... don't think so much about it!
Just do the right stuff now... and I dont think you will be falsely penalised for bad history.
Cheers,
Shweta

AdWords Top Contributor
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