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Understand Google's advertising policies, including ad approval status and account suspension
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Unique Case of Gaming Adwords Policy Review System

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# 1
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I have come across a very unique case of adwords policy violation which I have already reported to adwords policy review team...but unfortunately for some reasons they are unwilling to take any corrective measures about the same even after multiple emails for over a month!

 

---Case History----

 

The advertiser in questions operates in weight loss niche and since it has lots of restrictions in terms of advertiser claims he is using a unique method whereby anyone reviewing the landing page from a "Google Policy Team IP" would see a particular version of the landing page which is clean and without any claims. However anyone with a "Non Google IP" sees a completely different page which is full of claims. I am giving below screenshots of both the pages below:

 

What People with Google IP would see - http://prntscr.com/auhpj4 (just hiding the keyword being searched as its a Trademark term of a client)

 

What people with Non Google IP would see - http://prntscr.com/auhq84 

 

---Points to be noted----

 

- If you check the address bar in both screenshots then you would make out that the same URL is displaying different landing page version in both the cases.

 

- When I first reported this issue to Google I simply told them how can they allow such a landing page with so many claims. Google's representative on phone told me he can't see any claims I am telling him. That is when we both shared our screenshots & later the that guy identified on his own that this advertiser is showing a different version when he checked from a Google IP and a completely different version when checked from a Non-Google IP.

 

- Google suspended the account at first but then this advertiser is repeating this same over the last 3-4 months with different domains and adwords accounts. 

 

- I managed to complain about him each & every time and Google responded with a suspension of his account.

 

- However the last complaint I made is about a month ago on which no action has been taken. Infant this advertiser is actually replicating this technique to his vast variety of products using all different adwords accounts & have been fairly successful in Gaming the Adwords Policy System.

 

- Google's policy team on my last call told me that all the relevant actions have been taken on the advertiser and If they are able to show ads then it should be because of a decision taken by policy team which we cannot tell you..I mean are you telling me that anyone can adopt a technique which is good enough to Fool your policy team and you will allow them to show ads because you have no mechanism to give it a check yourself???

 

- I have already given the screen shots above and also including the ads click tracking URL below, along with the Google complaint thread ID through which this complaint is being handled. I really hope someone from the Google team here should take some serious action & make a mechanism so such violations are stopped automatically in the future.

 

Click Tracking URLhttps://www.google.co.in/aclk?sa=L&ai=Cg-Et2y4XV87tL8-hoAP4q4yIB6LOrKoHkueinbUC-obF6sYECAMQASgCYOXC5...

 

Landing Page Screenshot as seen with Google IP - http://prntscr.com/auhpj4 

 

Landing Page Screenshot as seen with NON-Google IP - http://prntscr.com/auhq84

 

Google Adwords Complaint Thread - [9-4898000010842]

 

Thanks!

 

 

1 Expert replyverified_user

Re: Unique Case of Gaming Adwords Policy Review System

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello there;

Not sure I understand what is "non Google IP".
Google does not a assign IP addresses. They are assigned by the ISP.
If your complaint had been  investigated, and you think and error was made, you could report again. Indeed, this is the only way to communicate with the Policy.
Note: experience has shown that for a complaint to be  investigated  efficiently  it has to be presented in a format  clear to understand. In your current post is hard to understand whether you are complaining about cloaking, or about the content of the site  or both....

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Unique Case of Gaming Adwords Policy Review System

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# 3
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Hi Moshe,

The Non Google IP is the term given to me by adwords specialist himself. He say's that the Google Policy team reviews any website using a particular IP address thats is based in Mountain View California server. This is a dedicated IP which anyone can know if they analyse website analytics other than Google Analytics.

A non google ip is any ip address other than the one used by Google to review websites. For instance if you click on the click tracking URL that I have provided then you will see this page http://prntscr.com/auhq84 that is blatantly violations Google adwords policies.

Anyone from the Google policy review team would however see this page http://prntscr.com/auhpj4. If you call this Cloaking then it may be.

The fact of the matter remains the Google policy team knows something wrong is happening as they have the full case history but they are still not taking the action for some unknown reason.

Re: Unique Case of Gaming Adwords Policy Review System

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# 4
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My main purpose of this post was to make their policy team aware that there is a loophole in their review process which more & more people may take advantage of in the coming days. So they should make arrangements to check such violations.

Re: Unique Case of Gaming Adwords Policy Review System

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# 5
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Hi Moshe,

I did some research on Cloaking on adwords and it seems like you have resolved a similar issue like this in August 2013 here https://www.en.advertisercommunity.com/t5/Ad-Approval-Policy/Is-Black-Hat-Cloaking-possible-for-Goog...

My issue is exactly the same as this one and I would really appreciate if you could help me report this issue to Google for quick action. Below are all the details you may require, in case you need anything else then please do let me know:

----Case 1----

Landing Page Screenshot as Google Sees it - http://prntscr.com/auhpj4

Landing Page Screenshot as seen a normal visit would see - http://prntscr.com/auhq84

Click Tracking URL - https://www.google.co.in/aclk?sa=L&ai=CdZ5ldpUEV7WSL4jIoAOI6YLYDKLOrKoHkueinbUC-dXKseIBCAMQASgCYOXC5...

Landing Page - http://doctoresource.com/resources/how-to-eat-healthy-and-cheap/?k=no%20fat%20reviews&c=82715307970&...


-----Case 2------

Landing Page Screenshot as Google Sees it - http://prntscr.com/aukc7t

Landing Page Screenshot as seen a normal visit would see - http://prntscr.com/ar8645


Click Tracking URL - https://www.google.co.in/aclk?sa=L&ai=CoLI_fq0MV_SMGZSA8AX0jq6IAqyNmZNEkOb42foC8c3-kOUECAAQASgCYOXC5...

Landing page URL - http://fairerskin.in/beautiful-skin-tips/skin-whitening-creams/?ad=101574125648&group=WOW&kw=wow%20f...

Re: Unique Case of Gaming Adwords Policy Review System

Top Contributor
# 6
Top Contributor

@Dusons 

Back then we introduced a few Policy case studies to show users that Google does address Policy issues and complaints are handled.

Investigating the case prior to submitting, verifying the exact violation,  and filing a complaint  is a labor intensive process. We volunteer here, and this is beyond our scope.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Unique Case of Gaming Adwords Policy Review System

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# 7
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Moshe,

I do understand your concerns. But is it anyhow possible for me to get this to the right person? If you could tag some google employees here or let me know where I can put this forward so this can be taken care off?

Your help will be appreciated!

Thanks!

Re: Unique Case of Gaming Adwords Policy Review System

Top Contributor
# 8
Top Contributor
Google set (about 2 years ago) a channel to communicate on Policy issues.
All complaints should be submitted through this channel. This is the process Google has requested to follow.
https://support.google.com/adwords/answer/176378?hl=en
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Unique Case of Gaming Adwords Policy Review System

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# 9
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Hi @Dusons!

 

This is very interesting and I have tried to explain this to @MosheTLV. The fact is that Google is aware of the violation, but the scope of the violation is too small for Google to take any specific action. Google will not use much resources on these violations. That is my experience. I have found several ads that are violating the adwords policies and reported them many times. Nothing has happened, and I have been reporting some of them since February, several times. It has been more of an experience than anything else.

 

It is very easy to trick Google with these kind of ads. For example, a company that has a blacklisted URL can just set up a fake company and an adwords campaign. They then have a site that is accepted by the automatic system. Then they only put in a redirect script in the page behind the display URL that leads to the blacklisted site. This is cloacking, but because the two URL is not owned by the same company there is no actual cloacking. This however is very easy to figure out with a little reasearch for some companies, others just use other SEO firms that set up fake ads for them.

 

The fact remains, as you mention, Google knows there is a violation, but takes no action. They are just grown too big. It makes more sense for them to have automatic scripts that look for violations than someone physically looking at each ad. The scammers has figured this out and are making huge profits, sometimes on expense of companies with valid ads.

 

It's a shame.

Re: Unique Case of Gaming Adwords Policy Review System

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# 10
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HI John,

Luckily the ads I reported are now removed from Google, but my point is the same as yours. Google is such a big company with so many resources at their disposal then why do they allow such things to happen? They should mechanism to pin point these ads and ban them immediately even before anyone of us reports to them.