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Understand Google's advertising policies, including ad approval status and account suspension
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Unbelievable Case of the Arbitrage Policy

[ Edited ]
Follower ✭ ☆ ☆
# 1
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Hi,

I'm writing this here just so I could get some compassion regarding this incredible case of mine! Smiley Happy
 
Here is my original letter that I just sent to the Adwords representatives:
 
Something is very wrong here. I removed all the ads from my websites, and you tell me that they still violate the arbitrage policy?!

Of course having websites without any source of income is not sustainable, and I am doing this (complying with your policy) only so you would re-enable my Adwords account, so I could maybe use it for my future activities.

Please note that I do have the significant amount of original, unique and relevant content, placed above the fold. And I do not have any ads on my landing pages.

Maybe you don't see the changes I have made because of some browser related issue?

Please take a look at this example landing page of mine, and tell me how am I not providing the quality content to end users, and how am I breaking the arbitrage policy?


I really hope that we will find the reasonable solution for this situation.

Sincerely,
Milosh Sholaya
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September 2015

Re: Unbelievable Case of the Arbitrage Policy

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# 20
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Update to this topic: This issue has been resolved! I did my very best to solve the policy violation, and AdWords representatives were very helpful and full of understanding.

 

Thank you AdWords Community! Man Happy

 

Milosh

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Re: Unbelievable Case of the Arbitrage Policy

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# 2
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This is the correspondence from the Adwords Team, which is altogether very confusing, and I suspect it can be an automated reply:

 

 

Our Policy specialists have confirmed that they are still disabled for not following our Arbitrage policy.

 

Google believes that great ads and landing pages are important to our users' experience.

 

To comply with this policy, please make sure to apply all of the following changes:

 

- Reduce the number of ads on the page
- Reduce the total amount of space taken up by ads
- Ensure that there's unique, original, and relevant content on the page

 

When reviewing sites, we look at whether your browser display area consists of unique and relevant content. This excludes search boxes, headers, navigation links, logos, etc. The site must have user value other than providing ads. For example, Google provides web search, news sites provide regularly updated original content, etc. Specific, well-organized commercial offers (such as those found on retail sites) may count as unique and relevant content as long as they provide significant user value. The unique and relevant content should be immediately available when a user first visits a site. This content shouldn't be in the form of advertisements, regardless of how relevant the advertisements are to the ad text.

 

For example, according to our specialists you websites provide little value to end users and do not provide enough unique content. In order to comply you would need to provide more unique content and your websites should provide good value for the end users.

 

Once you've made the necessary changes to your site, please feel free to write back to us and we'll be glad to review your site again.

 

If you don't hear from us within three business days after updating your site, that unfortunately means your website still violates our policies, and further changes are still required in order for your website to be advertised with Google AdWords. However, if you believe you've fixed the issue and three business days have passed, please use the following form to request a manual re-review of your website: https://adwords.google.com/support/aw/bin/request.py?contact_type=site_policy

 

Thank you for your cooperation, and we apologize for any inconvenience this may cause.

Re: Unbelievable Case of the Arbitrage Policy

Top Contributor
# 3
Top Contributor

Hi Milosh,

 

I can appreciate that you are trying here, I really do.  I did not see what you started with but I did review, briefly, the site you did list.

 

I'm not a policy specialist and I can't completely determine Arbitrage but I would maybe guess that if you reorganized your site and set up a picture gallery you might be on a better track.  

 

Here is what I see...

 

Right now, you are set up with  20? separate pages with the same exact body copy, weather, language information, about me and layout with the only difference being the picture on the page.  IMO that is not unique, that is repetitive.

 

Your unsubscribe and privacy policy pages still have ads on them too.

 

You probably have 4-7 pages (Homepage, About Me, couple of content pages see, eat, do etc...) of content with 20 pictures. With a quick search, you should be able to find a nice gallery module to include in your site quite easily.  You can use slide shows, transitions, lightboxes and other effects with ease, it will actually add to your site quite a bit. Ultimately, whether or not it helps you satisfy Google's policies or not, an organized site with a few unique pages and a navigation menu will probably serve you much better in the long run.

 

Finally, I can only assume that getting newsletter subscriptions would be your goal...if so, that form needs to be within eyesight immediately after the click. 

 

Personally, I would not put a site like this example up, this is only an example for reorganization.

 

 

Hope this helps!

 

-Tom

 


Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Unbelievable Case of the Arbitrage Policy

[ Edited ]
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# 4
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Thank you! This helps.

 

I just don't know would it make the website be compliant with the Arbitrage Policy. And how could it, I already removed all the ad units from these pages, and Arbitrage is all about improper ways of generating income?

 

Thank you once more,

Milosh

Re: Unbelievable Case of the Arbitrage Policy

Follower ✭ ☆ ☆
# 5
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Hey,

 

I got one more idea!

 

First, this is my problem - instead of making one comprehensive travel reviews website, I made about 30 small ones and I've placed them in my Adwords campaigns. And each of these is made by the same mold, and it's not complying with Adwords policies.

 

Would it be a good solution if I merge all these sister websites into new, bigger one? That way I would also accept these suggestions you've (PPCBossman) made.

 

Thanx,

Milosh

Re: Unbelievable Case of the Arbitrage Policy

[ Edited ]
Badged Google Partner
# 6
Badged Google Partner
 
Tom

Re: Unbelievable Case of the Arbitrage Policy

Top Contributor
# 7
Top Contributor

Hey Tom Jr.

 

I think what you clicked on was an ad (part of adsense installed on the Privacy Policy Page) that lead to a doubleclick page that I assume is set up by this same user.  It's like a labyrinth of ads - Click adwords ads to see adsense ads, click adsense ads to see doubleclick ads...My head is spinning.  LOL  Bottom line...as I mentioned the Privacy Policy and Unsubscribe pages need work still.

 

@Milosh,  Tom Jr. has some great points and I think you have some work cut out for you.  I actually thought you had work ahead of your before you mentioned the review sites.  I would start small and work your way up. 

 

Do you have all these review sites and this Thailand site all in the same AdWords account? If so, this could be a tough nut to crack. You're probabaly going to need to fix them ALL before you can get up and running again.

 

As Tom Jr suggested and I support 100% - work on your content.  Get your sites organized and remove the ad maze for now. 

 

Good Luck!

 

-Tom

 

 

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Unbelievable Case of the Arbitrage Policy

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# 8
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Thanx for all the suggestions Smiley Happy I certainly feel I have something to work on.

 

only need one more advice. Now I want to make a serious website to host all these 30 different so called websites. And yes, they are all under the same Adwords account, within 30 different campaigns and 30 different ads.

 

Do you think it's possible to change the addresses within these ads, not to point to, eg http://www.thailand-pictures-photos.com or http://www.st-lucia-pictures.com, but to something like: www.MyGreatFreshTravelWebsite.com/thailand or www.MyGreatFreshTravelWebsite.com/st-lucia? Smiley Happy

 

This way I could get rid of this faulty concept completely.

 

Thanx,

Milosh

Re: Unbelievable Case of the Arbitrage Policy

[ Edited ]
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# 9
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They suspended my Adwords account irreversibly over this issue!

 

Before they suspended it, they were repetedly making me apply significant changes to my websites, and eventually they concluded:

"Our decision is correct and final".

And:

"Our support team is unable to provide any further information on this matter".

 

Good bye Adwords... Smiley Wink

Re: Unbelievable Case of the Arbitrage Policy

Top Contributor
# 10
Top Contributor

HI Milosh,

 

Your situation, while unfortunate is really only due to one thing, you didn't follow the policies that you agreed to when you accepted the terms and conditions of using the AdWords system. 

 

No one here on the AdWords Community did anything but try to help you, 99% of us here are not Google employees and only visit/contribute here as volunteers. There is no need to take your frustrations out on us.

 

Your comments are inappropriate and I have reported them as such.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’