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Understand Google's advertising policies, including ad approval status and account suspension
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Two websites one account - the double serving risk

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# 1
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Hi,

 

My client specialises in Widgets and uses AdWords to advertise them.

 

There is one particular style of widget he currently offers - let's call them Outdoor Widgets - that he would like to branch off into its own website. This will better enable him to target the kinds of customers who are interested in Outdoor Widgets.

 

Both websites would belong to the same company, but be branded differently.

 

- Website 1 would be about Outdoor Widgets, and nothing else.
- Website 2 would be about Widgets generally, but not Outdoor Widgets.

 

Q. Would it be safe for him to set up two different AdWords accounts for these sites?

 

A bit more info...

 

He is not looking to gain an unfair advantage and not looking to have multiple ads show at the same time for the same search query. He will not be bidding on the same keywords from both accounts.

 

I have read up on double serving - essentially Google doesn't allow advertisers to promote the same or similar content from multiple accounts. It's that phrase "or similar" that makes this a grey area. Both websites are promoting widgets, but they are different types of widgets and therefore different products and markets in my client's eyes.

 

Is there a way to be sure that Google wouldn't classify them as "similar products" and suspend one or both AdWords accounts?

 

Thanks

1 Expert replyverified_user

Re: Two websites one account - the double serving risk

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# 2
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You're seeing a grey area that doesn't exist. As long as the two accounts can't serve on the same search, you're fine.
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Accepted by topic author swebber
April 2016

Re: Two websites one account - the double serving risk

Top Contributor
# 3
Top Contributor

@swebber;

This is a nice question;

Website 1 would be about Outdoor Widgets, and nothing else.
- Website 2 would be about Widgets generally, but not Outdoor Widgets.

 

Since the AUDIENCES targeted are different and the products offered are also different, there is no violation.

The key in violation of the " gain unfair advantage" is whether the same or similar products are  promoted to the same targeted audience by the same business entity. In your scenario  the answer is no, nence, NO vioaltion.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Two websites one account - the double serving risk

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# 4
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Thanks both for your answers. Good to know that, in this instance, separate accounts are an option.