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Two Campaigns in Same Account - Double Serving

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# 1
Visitor ✭ ✭ ✭

If you have two campaigns with same keywords and ads (just for different store locations) in ONE account, is that considered Double Serving ?

 

The stores have different pricing, for the same product, and overlap in some geographic radius.

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Re: Two Campaigns in Same Account - Double Serving

Top Contributor
# 2
Top Contributor

No - that should not present a problem - and Google will not allow your ads to compete against one another in terms of the CPC. It is when you run two accounts for the same company that you would be in violation of Google's T&C's - not campaigns within an account.

Re: Two Campaigns in Same Account - Double Serving

Top Contributor
# 3
Top Contributor

Hello elkiehound;

One account - one business ins perfectly fine;

If there is overlapping in Geo targeting, the keywords will compete. It is not easy to figure which keyword will trigger the ad. So you might find the wrong ad shown;

To avoid that try to not having overlapping Geo-regions. (Though, since Geo-targetting is not perfect, I assume that you can't avoid it completely unless you avoid similar / same keywords)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Two Campaigns in Same Account - Double Serving

Top Contributor
# 4
Top Contributor

Hi elkiehound, to add to the good replies you've already had, if you do have overlapping geographic regions - or even ones that are quite close to each other - you may find it more efficient to use location based Keywords rather than (or as a supplement to) Location targeting.

 

By "location based Keywords" I mean to include the town/city/region name as part of the Keyword itself, e.g. +red +shoes +cardiff.

 

Jo

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