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Understand Google's advertising policies, including ad approval status and account suspension
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Trying to figure out why remarketing ads are disapproved?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We offer testosterone therapy locally and do not sell anything online? Can someone please tell me why a my ads were disapproved? I did receive the notice that we need a pharmacy certification? However, we are not selling pharmaceuticals. We offer treatments in our office? Not sure if that makes a difference? Any help would be appreciated.

 

thank you

1 Expert replyverified_user

Re: Trying to figure out why remarketing ads are disapproved?

Top Contributor
# 2
Top Contributor

Hi Chad;

This is really a very nice question which goes "deeper" into Policy issues.
But before we touch on that :
Could you confirm that only the Remarketing ads were disapproved, while the ads of the ("standard") search campaign are still approved?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Trying to figure out why remarketing ads are disapproved?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Yes, that is the case. The standard search campaigns are running. It's just the remarking display ads that are disapproved.

thank you

Re: Trying to figure out why remarketing ads are disapproved?

Top Contributor
# 4
Top Contributor

Hello again;

The issue here is that you cannot remarket products or services that could reveal / imply or infer  the user's medical condition.  This is your case. Hence, you cannot have a remarketing campaign for testosterone therapy.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Trying to figure out why remarketing ads are disapproved?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Just to be clear this is only for the re-marketing. The text ads should continue to run with no problems?

thank you

Re: Trying to figure out why remarketing ads are disapproved?

Top Contributor
# 6
Top Contributor

Correct!; the campaign's ads will continue to run;

 

Only by using a Remarketing campaign,  the user's health condition could be implied. (Since visiting a site about a medical treatment, riggers ads relevant to the site's content) - This is not allowed by Google's Privacy Policy

 

When creating remarketing lists or creating your ads, you can't use any sensitive information about site or app visitors. For the purposes of this policy, sensitive information includes:

  • interest or participation in adult activities (including alcohol, gambling, adult dating, pornography, etc.)
  • sexual behavior or orientation
  • racial or ethnic information
  • political affiliation
  • trade union membership or affiliation
  • religion or religious belief
  • negative financial status or situation
  • health or medical information
  • status as a child under 13
  • the commission or alleged commission of any crime

https://support.google.com/adwordspolicy/answer/143465?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’